By Maggie Holmes
It goes without saying that your business needs SEO. Why? Well, because your search engine rank is crucial for the first impression your business makes, and your visibility directly affects your perceived reputation. In other words, your position in the search engine ranking system creates both practical and psychological effects that benefit your enterprise. However, even though SEO is a priority, your SEO budget still has its limitations, especially for startups, small businesses or one-person enterprises. Therefore, it’s smart to learn a couple of SEO tips and tricks that can help you save quite a bit of money.
Learn how to prioritize
One of the biggest mistakes a lot of business owners make is to assume that Google is the only search engine that counts. Sure, it owns about 75 percent of all the market and if you have to prioritize, it always comes first. On the other hand, platforms like YouTube and even some social networks act as search engines of their own. In fact, YouTube is considered to be the second largest search engine out there, right after Google. Now, the confusing part lies in the fact that Google also has the tendency of offering YouTube search results. Still, the list is narrowed down to three results and the effect is never the same.
Think about voice search SEO
As of lately, voice search SEO is all the rage, which is why it definitely requires your attention. In fact, when it comes to numbers, it is estimated that the year 2020 will be the first time in history when more than 50 percent of all searches online will be voice-based. Sure, this is due to the improvements in the voice search algorithm, but it is also something that you’ll have to adapt to.
Find local partners
One of the ways to save money on your SEO is to look for a local SEO firm to collaborate with. The reason why this decision is frugal is quite obvious. First of all, let’s say that you’re running a Brisbane-based business. The logistical advantages of collaborating with a reputable SEO Brisbane agency would be more than worth your while. Also, due to the fact that you’re going local, chances are that you’ll get to negotiate a better price than if you were to outsource to a Sydney- or Melbourne-based agency.
Focus on the organic search
The first thing you need to understand is the fact that the organic search makes up the majority of online traffic. This is why you need to focus on quality. What this means is that you need to find the best, most competitive keywords out there and produce content that satisfies both your quality and quantity criterions. The problem with this lies in the fact that as a layperson, let alone an overburdened entrepreneur (especially in a one-person startup), you won’t be able to do it all on your own. In other words, outsourcing is both practical and frugal.
Focus on the user experience
Another thing that you need to keep in mind is that, as a small business, you won’t be working with too many potential clients at one time. This means you have the privilege of giving every single one of these users the one-on-one approach they deserve. This is where the bulk of user experience will come from. Still, you can make one more step in the right direction and hire someone to do some on-site optimization. This will make your online presence more solid and reliable.
Keep researching
In the end, the most important SEO tip for your money-saving efforts is to invest as much time and effort as you can to learn about SEO. This is why you need to find a credible source, an SEO how-to series, a beginner’s blog or simply a blog focusing on SEO and search engine algorithms. This way, you can also keep track of any changes that occur in the industry. Staying up-to-date with new practices is essential to your survival.
In conclusion
At the end of the day, even if you’re a small business with a limited marketing budget, your SEO is definitely more than worth investing in. After all, it determines the number, reliability and even quality of your potential clients. Every single one of these aspects is crucial for the success of your enterprise and, therefore, worth investing in. Seeing as how you’ll already be strained to your limits, outsourcing your SEO is the only way for you to get what you need.
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Maggie Holmes is a passionate blogger who writes on renovation, fashion, Technology and business. Her hobby is to surf the net to find amazing articles that can inspire her with some fresh ideas for article writing. She loathes being a common person who wastes her time. Follow her on twitter at https://twitter.com/MaggieH04666334
