Simple advice to finally launch your startup

By Henry Brown

2020 is the year to finally take the leap. With the right know-how, you don’t need a giant workforce to get your startup booming. Set up a brand image for yourself immediately online and get the tech to back it up. Make the effort to push your company to the start of the line with a few simple tips.

Don’t over-complicate things 

Try to stick to one idea and not tick too many boxes. If your product has one clear use, then it will be easier to market. A solid, simple idea is better than trying to offer too many different things. Plan your brand image carefully and decide on which angle you are going to focus on. Research your niche market and take their needs into consideration. Spend more time thinking of a clear way to meet these needs rather than spending money making your product too extravagant.

Study the market

Find out as much as you can about the market and your competitors. Read your current clients’ feedback. Put together all the information and figure out what your next step is to improve your sales. You can do this without spending much money, but just through networking. Always maintain a strong presence on social media and stay in touch with customers.

Get the latest technology

Keep your operating system and all your devices up-to-date. Optimize your use of wireless communication technology and cloud-based software. Make everything as accessible as possible. Think about investing in virtual reality devices to give your clients a protocol of your product they can see in place. It’s a good idea to use an app such as Square to make instant payments. This is a quick and simple way to pay on your devices and there are a variety of options. You can even set up your own point of sale.

Consult IT services to manage all your apps and software; there is more information on this website.

Get the most from digital marketing

Social media is fundamental to any business. There are more than one billion active Instagram users per month, and 70% of customers look up the brand they’re interested in on the app. You can find more about Instagram stats here if you’re interested. Remain active on LinkedIn for networking as well. This the most foolproof and free way to get the word out about your business.

If you have more money to invest, think about setting up an affiliate program. This will allow you to create a greater online presence for your company. Facebook ads are also a good investment. If you want to advertise on Facebook, set up Facebook Pixel and this will allow you to run ads for a fee.

Try and get endorsed by a blogger or influencer. This is one of the most effective ways to successfully market online. Even start your own blog for your business. Be sure to add plenty of activity and information. Be creative with technology to make video tutorials and state-of-the-art web design.


Henry Brown is an online marketing executive. When he isn’t talking shop, he’s roaming the streets of London, uncovering the extra-ordinary in the ordinary.

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