By Henry Brown
In recent years, the world of marketing has undergone very big changes. With more and more small businesses sticking their neck out to reach a wider audience, new methods have been developed that cater to the little guys. Giving you the chance to use the same tactics being adopted by multinational enterprises, the internet has changed this field forever, and a lot of companies are only just starting to take advantage of it. Of course, though, this isn’t quite as easy as it sounds.
While it has become a little easier for small companies to use modern marketing, it isn’t as simple as just getting started. As with a car, for example, you need more than a set of keys to get started with your strategy, and will have to learn how to drive your business. To help you out with this, this post explores the field of modern marketing, along with the tools you have to start using. With all of this in mind, you should be able to start taking on bigger projects than ever.
[amazon_link asins=’0730345777′ template=’ProductAd’ store=’succeedingin-20′ marketplace=’US’ link_id=’0896857c-380e-11e8-a7f0-69c073ba9f08′]Social Media: Out of all of the tools you have at your disposal, social media is the strongest, giving you access to hundreds of thousands of people, all of whom could be interested in your business. Companies like Facebook, Instagram, Pinterest, and Twitter all have their own products to help you with this job. With small payments being made on each post, you could have your content pushed towards the right kind of users. Learning to use tools like this can be hard, though. To help you with it, it will be worth doing plenty of research, but you may also need the support of a professional to get started.
Influencer Marketing: If social media is a little too complicated or you simply don’t have the time for it, it could be worth looking for ways to have other people do the work for you. Influencer marketing is one of the easiest ways to achieve this, and is becoming very popular. Using a method like this, you will have to get in touch with a social media user who has a strong following. From here, you can arrange an agreement for a sponsored post to be made. While this will cost some money, it could have a great impact on the traffic to your site, and this will be well worth it for most small companies.
Clickfunnels: Not all of the work you can do in the field of modern marketing has to happen through social media. In fact, in a lot of cases, your website can be one of the most powerful tools you have. As one of the fastest and easiest ways to make money on the internet, using clickfunnels has been popular for some time. Using a signup form on your site, the objective of this work will be to collect a huge database of interested potential clients. Using this resource, you can target your email marketing, only reaching out to people who have already shown an interest in your company.
[amazon_link asins=’1118299442′ template=’ProductAd’ store=’succeedingin-20′ marketplace=’US’ link_id=’175c90aa-380e-11e8-954d-db96fbc549ce’]Blogging: Blogs have become another common marketing method. Of course, nowadays, almost every business you find will have some sort of article section on their site, used to post content relating to their work. Make sure your blog posts are written well and are not too hard sell. Provide people with helpful information and they will keep coming back to your blog, which boost SEO and help you to collect more people through your clickfunnel. This makes it essential that you work hard to create titles and use images that will appeal to both people and search engines.
SEO/Websites: SEO is quickly becoming one of the largest fields online. The process of building a website up to good rankings on websites like Google is never an easy task. In fact, a lot of people study for many years before tackling this area, and it will be worth looking for a professional to help you with it. Being a big part of the whole job, loads of marketing companies can help you with this. While a specialized web developer will work for this, it is worth thinking about the other marketing you will be doing, as the right expert could also help you with this area, too.
[amazon_link asins=’0470633743′ template=’ProductAd’ store=’succeedingin-20′ marketplace=’US’ link_id=’24dab30a-380e-11e8-acba-3b48df9a4e02′]Building Your Strategy: Finally, as the last area to consider, it will be time to think about the strategy you’re going to build when you’re first starting out. There are several main considerations to make with this, including your demographic, location, products, and the size of your company, and they all have to be covered before you can get started.
To help you out with this part of the job, there are loads of sites that are dedicated to marketing and the routes companies take to succeed with it. In a lot of cases, the difference between finding a good option for you and struggling for years will be research. You have to spend a long time fact checking and learning if you want to be successful in this area. Of course, though, you can’t forget about your business in the process, and have to keep working on the other important jobs you have.
Nowadays, there really isn’t much difference between small and large companies when it comes to marketing. Of course, an enterprise with hundreds of employees is always going to have a greater budget than a company that is only a year old. This doesn’t mean that you can’t make yourself look just as big, though; it will just take a little bit more work.
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Henry Brown is an online marketing executive. When he isn’t talking shop he’s roaming the streets of London, uncovering the extra-ordinary in the ordinary.
