As blogger Michelle van Schouwen notes, nothing is more important to the long-term success of your small business than having a good reputation. She provides 12 tips on how to make sure nothing tarnishes this reputation.
Failing to pay attention to little details can damage the brand you’re trying to build for your small business, write blogger Jeanne Yocum.
In “Branding 101,” blogger Jeanne Yocum helps you define what branding means to your small business.
Blogger Jeanne Yocum offers three guidelines for using cause-related marketing effectively as a branding tool for your small business.
Laurie Breitner writes about two different business models for small businesses and keys to making them a success.
Here are the basics that smaller, less well-funded organizations need to know when undertaking brand building efforts.
Author Jeanne Yocum, creator of SucceedinginSmallBusiness.com, has written an insightful guide to help you succeed at self-employment. Learn more about The Self-Employment Survival Guide: Proven Strategies to Succeed as Your Own Boss and download the first chapter for free.
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