Why choosing the right company name is important when starting your business
Guest poster Ranjit Shah writes about the importance of choosing a good name for your new business.
Posts tagged Branding
Precision is priceless: Why accuracy matters in your small business
Blogger Henry Brown writes about the importance of focusing on quality and precision in your small business, instead of taking a slap-dash approach.
Make your next marketing promotion a big success
Blogger Henry Brown suggests ways you can make sure your next marketing promotion pulls in customers and boosts sales.
Logo design tips for small businesses
Guest poster Melissa Lang writes about the importance of getting a key piece of your small business branding right — your logo.
The 5 stages of gaining a new and loyal customer
Blogger Henry Brown writes about the five stages customers go through as they decide whether to patronize your small business.
The power of subtle advertising: Small ways to make a big impact
Blogger Henry Brown talks about subtle ways to effectively spread your marketing messages and build brand awareness.
How to unite your brand and social media strategy
Guest poster Claire Holland gives tips on how to leverage the power of social media to strengthen your brand and build customer engagement.
What start-ups should consider before creating their brand
Guest poster James Birch provides seven guidelines for establishing your small business brand.
Branding 101: What exactly is branding and why is it important to your small business?
In “Branding 101,” blogger Jeanne Yocum helps you define what branding means to your small business.
What makes your company important? Peeling back the mystique of your brand
Blogger Michelle van Schouwen offers small business owners advice on how to define your brand. Answer these questions to define what makes your business special.
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Learn How to Succeed at Self-Employment
Author Jeanne Yocum, creator of SucceedinginSmallBusiness.com, has written an insightful guide to help you succeed at self-employment. Learn more about The Self-Employment Survival Guide: Proven Strategies to Succeed as Your Own Boss and download the first chapter for free.
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