Posts tagged Branding

Cause-related marketing: Don’t overlook this brand-building tool for your small business

Blogger Jeanne Yocum offers three guidelines for using cause-related marketing effectively as a branding tool for your small business.

Branding: What happens when the action does not match the talk

What happens when you fail to walk the talk of your brand? Or as my friends in Texas would say, when you’re all hat and no cattle.

Brand building basics: Part 2

Here are the three key implementation steps you need to follow to bring your brand to life.

Brand building basics: Part I

Here are the basics that smaller, less well-funded organizations need to know when undertaking brand building efforts.

Patriots Day lessons: Branding

Today is Patriots Day in Massachusetts. Maine is the only other state to celebrate this day, which commemorates the Battle of Lexington and Concord that started the American Revolution. (Fun fact: Maine celebrates the day because Maine was once part of Massachusetts.) The holiday and the Boston Marathon that is held on it are part […]

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