Failure to back up your online promises can have a huge negative effect on your company’s reputation in an interconnected world where consumers can give bad reviews on numerous review sites or make negative comments on Facebook, Twitter or other social media.
Here’s a quote from yesterday’s Boston Globe article on how Massachusetts was gearing up to dole out its portion of appliance rebate funds provided as an economic stimulus by the Federal government: “We overbuilt the system to accommodate what we believe the demand will be,’’ said Robert Keough, assistant secretary for the MA Office of […]
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