How to calculate the lifetime value of a customer (infographic)
This infographic tells you how to determine the lifetime value of a customer of your small business and why this is a very important thing to know.
This infographic tells you how to determine the lifetime value of a customer of your small business and why this is a very important thing to know.
Emma Miller gives valuable advice on how small business owners can measure the ROI of their marketing investments.
Small business blogger Jeanne Yocum shares a story that illustrates the high cost of ignoring existing customers while you go after new business.