Posts tagged lifetime value of a customer

How to calculate the lifetime value of a customer (infographic)

This infographic tells you how to determine the lifetime value of a customer of your small business and why this is a very important thing to know.

Best ways to measure your marketing efforts

Emma Miller gives valuable advice on how small business owners can measure the ROI of their marketing investments.

How to lose a customer by not really trying

Small business blogger Jeanne Yocum shares a story that illustrates the high cost of ignoring existing customers while you go after new business.

The Self-Employment Survival Guide can help you succeed. Learn all about it here.

Self-Employment Survival Guide book cover