Posts tagged niche market

Understanding the smallest viable market: Why focusing small can pay off big

Marla DiCarlo suggests targeting the smallest viable market is a good strategy for start-ups.

How to choose the perfect location for your business

Derek Lotts points to factors that need careful consideration when choosing a location for your small business.

Here’s how small businesses can compete with big brands

Nirdesh Singh explains how small businesses can compete against big brand companies.

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Self-Employment Survival Guide book cover