Use your SWOT analysis to evaluate new initiatives for your small business
A SWOT analysis is a valuable tool for evaluating which new initiative makes sense for your small business, writes blogger Karen Utgoff.
A SWOT analysis is a valuable tool for evaluating which new initiative makes sense for your small business, writes blogger Karen Utgoff.
Karen Utgoff writes about the lessons small business owners can take away from John Sutter’s unrealistic response when the Gold Rush of 1848 landed at his doorstep.
We see identifying strengths, weaknesses, opportunities and threats (SWOT) as only the beginning. If you stop there, you haven’t connected the dots to day-to-day actions.