Understanding the smallest viable market: Why focusing small can pay off big
Marla DiCarlo suggests targeting the smallest viable market is a good strategy for start-ups.
Posts tagged target audience
Understanding customer purchase behavior and using it to your advantage
Jasmine Williams discusses the purchasing process your customers will go through and why your marketing messages must match this process.
3 best inbound strategies to get more qualified leads
Guest poster Raul Harman explains the top three ways to attract more sales leads to your small business or startup.
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Learn How to Succeed at Self-Employment
Author Jeanne Yocum, creator of SucceedinginSmallBusiness.com, has written an insightful guide to help you succeed at self-employment. Learn more about The Self-Employment Survival Guide: Proven Strategies to Succeed as Your Own Boss and download the first chapter for free.
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