Posts tagged target audience

Understanding the smallest viable market: Why focusing small can pay off big

Marla DiCarlo suggests targeting the smallest viable market is a good strategy for start-ups.

Understanding customer purchase behavior and using it to your advantage

Jasmine Williams discusses the purchasing process your customers will go through and why your marketing messages must match this process.

3 best inbound strategies to get more qualified leads

Guest poster Raul Harman explains the top three ways to attract more sales leads to your small business or startup.

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