Small business success #27: The Capitol Steps’ Elaina Newport
Blogger Mark Auerbach interviews the co-founder of The Capitol Steps to learn how this creative group of people have achieved and sustained success for over three decades.
Blogger Mark Auerbach interviews the co-founder of The Capitol Steps to learn how this creative group of people have achieved and sustained success for over three decades.
Blogger Mark Auerbach advises business owners to tread carefully when using humor in marketing. While humor makes a campaign memorable, it can also backfire if the humor falls flat or offends.