Tips for reaching a wide range of potential customers for your business

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By Emma Sturgis

Marketing is an art that connects your business with potential customers. Your customer reach is what determines whether your business will grow or not. Therefore, for optimum growth of your customer base, it is prudent to employ marketing techniques that target a wide range of potential customers. Numerous startups make losses or eventually die due to poor customer reach.

Here are tips to reach a broader range of potential customers for your business.

Use social media

Social media has revolutionized the realm of marketing. According to reputable sources, more than 3 billion people worldwide use social media daily. For that reason, social media platforms such as Facebook, Instagram, and Twitter can assist you to generate more leads and engage existing customers.

You can measure your increase in customer reach through the rate of increase in fans and content views in each platform. Post engaging content frequently to reach a large number of people. You can also leverage name matching to send personalized responses to comments or messages.

Master referral marketing

Referral marketing is spreading brand awareness by word of mouth through previous and existing customers. A recent study found out that 84% of shoppers prefer getting recommendations from colleagues, friends, and family before making purchasing decisions.

If you make a lot of profit from selling products and services to your customers, you can earn more from them via referrals. Every time a customer is pleased by your products or customer service, they are likely to recommend your business to their friends and family. Referral marketing is the least expensive way to gain more customers.

Use AI search software

Integrating artificial intelligence-powered search solutions can transform your online presence and customer interaction. Innovative search tools powered by artificial intelligence understand user intent and context, providing more accurate and relevant results for each search query made through your website or products. AI Search solutions improve overall user experience while driving more conversions.Provide a newsletter.

Building concrete relationships with your existing customers is pivotal to scale up your business. How about connecting with prospective customers who haven’t made a purchase yet? From your website or blog, you can collect visitors’ emails and send newsletters, offering special things like free samples and discounts.

Increase your network

In business, it is essential to acknowledge that numerous businesses are trying to create relationships with your prospects. Every time you partner or engage with other businesses offering complimentary services, you put yourself in a position to increase your customer base.

If you are looking to reach more customers and expand your business, take part in important events. Partner with established brands that target the same market and fetch customers from their website.

Try multiple techniques before you determine what works for you. Once you identify the most suitable technique, employ it to attract more customers to your business.


Emma Sturgis is a freelance writer based in Boston, MA. She writes most often on health and education. When not writing, she enjoys reading and watching film noir. Say hi on Twitter @EmmaSturgis2.

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