Tips for small business owners who take their operation on the road

By Brooke Chaplan

Sometimes, businesses have to take on a transitory state while business owners move locations or travel to meet the needs of customers. Whether you are working through a pandemic or looking for more freedom, it is fun to take your small business on the road. Why not run your business from an RV as you enjoy exploring a new area? You may not even have a set office if you are using your mobile devices to run your business from a library, coffee shop and other locations. Of course, you want to ensure you are keeping in touch with your customers and team members.

If you are a small business owner, here are several tips for taking your operation on the road. Commit to a daily work schedule, make sure to update your website with responsive design, make sure to keep communication open, and update your social media regularly.

Daily work schedule

It is easy to procrastinate when you are working outside your home or office. This is why it is important to set a daily work schedule and stick to it. Setting actual work hours is a great way to remain focused on your tasks because your mind is telling you to complete everything on time. You can enjoy your surroundings during your break or after work hours.

Responsive website design

Taking your business on the road means you are going to need a website to reach your customers. It is best to look into a responsive website design to ensure your website loads smoothly on most devices. This way, your customers can visit your website from their smartphone, tablet or laptop. After all, your customers may be on the road as well.

Portals of communication

It is important to keep all portals of communication open when taking your business on the road. Remember, you may not have an office for your customers or team members to call or visit. Your portals of communication include your mobile devices, email address, video calls and social media. You can also look into a virtual business number, which is a phone number that remains the same across all devices. This allows you to answer business calls from several different devices.

Update your social media

If you are running a pop-up shop, food stand or coffee bar, your customers are going to need a way to find your location. The best way to keep your customers in the loop is to update your business social media each time your location changes. Your customers need to know what time you are going to be at a certain location. It is also a great way to immediately let your customers know of any changes to your business.

It may seem difficult to take your small business on the road, but your business is sure to be a success if you keep the above tips in mind. Keep to a daily schedule, update your website, keep open portals of communication, and update your social media so you can constantly be in reach.

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Brooke Chaplan is a freelance writer and blogger. She lives and works out of her home in Los Lunas, New Mexico. She loves the outdoors and spends most of her time hiking, biking, and gardening. For more information, contact Brooke via Facebook at facebook.com/brooke.chaplan or Twitter @BrookeChaplan.

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