Tips to improve the online presence of your small business

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By Henry Brown

Building an online presence can help your business by expanding your engagement and reaching customers. In addition to this, having a strong online presence means that your business will look professional, will have online reputation management, increase brand awareness, and finally increase revenue.

An online presence is often partnered with marketing as it allows your business to grow and increases the chances of your business being discovered by customers searching for products or services that your business provides.

If you’re looking for a way to improve your online presence, here are a few of the best ways for you to do so:

Use Google My Business 

Google My Business is a Google service that lets you manage how Google displays your business information across its products and services. This tool allows you to provide the most accurate and up-to-date information about your business, including contact information, opening hours, and other details.

To create a Google My Business account, all you need to do is log into your current Google account and follow the prompts. The whole process takes about 10 minutes to complete, and once you’re done, this new free account allows you to take charge of how customers find and interact with your business on all their devices.


You can use SEO (search engine optimization) strategies to help you build your online presence. You can pick the best keywords, create content that converts, and rank for targeted searches.

Using SEO techniques such as backlinks, guest posting, content marketing, off-page, and on-page strategies can help extend traffic to your website, thus improving your online presence.

Invest in your social media presence

There is no doubt that social media has a significant impact on a business’s online presence. You can increase your visibility by engaging with people, providing them with value, and creating a strong brand image.

Social media also gives your customers a way to reach out to your business, leave reviews, and share your brand with others. Using this can expand your online presence and improve audience engagement, and building brand awareness. So, it’s worth investing in building your social media presence.

Promote reviews 

The reviews that a company receives from its customers influence the way potential customers see the company. Reviews provide a voice for the customer and help you understand how your business is being perceived.

A well-written review can have a significant impact on your business. For example, positive reviews may lead to increased sales opportunities, while negative reviews may lead to lost revenue and disgruntled customers. Whatever the case, reviews are the backbone of growing your customer base.


With online spaces dominating the marketing industry, knowing how to improve your online presence could mean the difference between reaching potential customers or not having your business grow at all.

So, whether you’re using content marketing, SEO marketing, social media marketing, or other types of marketing strategies, you can use them to expand the reach of your growing business, draw in customers, and turn them into leads.


Henry Brown is an online marketing executive. When he isn’t talking shop, he’s roaming the streets of London, uncovering the extra-ordinary in the ordinary.

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