Top 4 frustrations customers have with your website and how to eliminate them

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By Henry Brown

Do you know what your customers hate? If not, you’re in for a world of hurt. In this blog post, we’ll be discussing the top four customer frustrations and how to eliminate them from your online site. Frustration breeds contempt, and contempt can lead to disastrous results for your business. Keep reading to learn more!

Your site is too slow

Your customers hate it when your site is slow. They want to be able to find what they’re looking for quickly and easily, without having to wait around for pages to load. If your site is slow, you’re likely losing customers and revenue. There are a few things you can do to speed up your site, including optimizing images and using a content delivery network (CDN).

Compress and save in correct file format

One of the biggest reasons sites are slow is because of unoptimized images. Whenever you add an image to your site, make sure that it’s compressed and saved in the correct file format. This will help reduce its file size and make it load faster. You can also use a CDN to serve static content, like images and CSS files, from a location that’s closer to your users. This can speed up page loading times, especially for visitors who are located far from your server.

You don’t have a search function

If your site doesn’t have a search function, your customers are going to be frustrated. They’ll have to click through pages and pages of content just to find what they’re looking for. And if they can’t find it, they’ll likely leave your site and go to a competitor’s. To avoid this, make sure that you add a search box to your site so that visitors can quickly and easily find the information they need.

Don’t have one yet? Add it now!

Search functions are especially important if you have a large website with lots of content. However, if you don’t have one, consider adding one as soon as possible. It could make a big difference in the satisfaction of your customers.

Your site is hard to navigate

Another frustration that customers hate is a site that’s hard to navigate. If they can’t find what they’re looking for, or if your navigation is confusing, they’ll quickly become frustrated and leave. To avoid this, make sure that your navigation is clear and easy to use. Organize your content in a way that makes sense and add labels that are descriptive and easy to understand.

Clear labeling

If you have a lot of content on your site, consider adding a search function (as we mentioned above) so that visitors can quickly and easily find what they’re looking for. You should also add clear labeling to your navigation so that users know where they are on your site and can easily find their way around.

Not in stock

One of the most frustrating things for customers is finding an item they want to buy, only to discover that it’s out of stock. If this happens, they’ll likely leave your site in search of a competitor who has the items they need. To avoid this, make sure that you keep your inventory up-to-date and remove any out-of-stock items from your website as soon as possible.

Notifications system and delivery

You should also consider adding a notification system so that customers can sign up to be notified when an item comes back in stock. This way, even if they don’t find what they’re looking for right away, they’ll know that they can come back later and get it. Also, a distribution and direct fulfillment system to get the product to the customer as soon as possible will suffice. Time is of the essence, and customers know that. If you can show that you value their time, they will, in turn, be more likely to do business with you.

By following these tips, you can reduce customer frustrations and make your site more user-friendly. In addition, if you take the time to address these issues, you’ll likely see an increase in satisfaction from your visitors. And that could lead to more sales and more loyal customers. So it’s worth the effort!


Henry Brown is an online marketing executive. When he isn’t talking shop, he’s roaming the streets of London, uncovering the extra-ordinary in the ordinary.

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