Try these up-and-coming marketing techniques for your small business

Image by Prodeep Ahmeed from Pixabay

By Henry Brown

If you are struggling to think of new and exciting ways to promote your business and brand then look no further. You might be tired of using the same marketing techniques over and over, if this is the case then take a look below for some fresh ideas to help you succeed.


If you want to capture the audience’s attention, then this might be just the thing your business needs to drum up some more publicity and customers. Through storytelling, you can really cater to your target audience’s interests and needs. If you have a website with a simple narrative about who you are and what you do then changing this to a storytelling version will be much better for your brand.

This is storytelling so it is important to make it engaging and interesting to your customers and users. Create your story by using the format beginning, middle, and end to get your brand known and out there.


This one is not often used in business, but it has been incredibly successful when done right in the past. It has been found that a high percentage of those aged 12 and over listen to podcasts for an average of 17 hours a week. This is more than enough to get your brand out there and people interested in it. You may not be able to just jump straight on a podcast and gain interest and following, it takes holding the listener’s attention long enough to get your point across.

Here’s how podcasting can help you, usually there is a host and a guest who has a huge following. If you can get them on board to chat about your brand and promote positivity, then this will drive a huge customer base to your business.

Video marketing

Video marketing has overtaken blogging and infographics to become the most used form of marketing and content strategy. Video is much more personal, and consumers can learn more about your brand through video marketing. Video marketing can be used everywhere, it is a totally flexible option for your business. It can be placed on your website, on your blog, or on other forms of social media. You could also make use of YouTube advertising within your business using white label digital marketing.


You might not think of sending emails as a marketing technique, but it is increasingly popular among companies. This may shock you, but it is thought Americans spend up to five hours of the day checking their emails. When you take this into consideration it will really get your business out there and known using this method.  Americans were surveyed and they stated that their preferred method of communication with brands is via email. This is because it is the least intrusive and puts the least pressure on the consumer.

We hope you enjoyed this article, and it gave you some useful tips and tricks on how to improve your marketing within your business.


Henry Brown is an online marketing executive. When he isn’t talking shop, he’s roaming the streets of London, uncovering the extra-ordinary in the ordinary.

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