Unifying communications at your small business

By Henry Brown

Many small businesses are missing out on a wealth of opportunities when it comes to their business communication and network architecture. Are you one of these companies? You may not think you are, but you could be surprised.

Communication businesses today offer an extensive selection of different services in order to ensure they provide your business with a bespoke solution. This encompasses many options including virus and web protection, network security, Bring Your Own Device (BYOD) solutions, VoIP, choosing the best onboarding software, and unified communications (UC). The latter is a particularly important and is an advanced system that every business needs. If your company does not have unified communications in place, you will never reach optimum efficiency and productivity levels.

Do you find barriers, such as time, distance, and media, get in the way of your company operating optimally? Unified communications is the solution to this. It collaborates all of your company’s communications and tools. This means that everything from audio to desktop and web to video communications is converged. This allows you to reap the highest levels of efficiency possible because you break down all the barriers that are usually in your way.

Unified communications allows you to collaborate with anyone, anywhere, over any device. How? Well, this is because of a thorough and advanced business unified communications solution will encompass the following features; IP telephony, voice self-service, unified voice messaging, contact center, mobile voice, presence, and video, voice and web conferencing.

Cost savings and more

There are so many benefits associated with investing in a system like this from any sort of lead supplier. First, you can expect enhanced productivity and efficiency. This is because people will save time when doing any sort of task. Plus, employees can work wherever they want to, making this the perfect choice for businesses with remote workers as well.

You are also going to lower your costs by investing in unified communications systems. This is because VoIP is used to integrate various communications platforms. This differs from traditional telephony, which relies on analog phone lines to be rented from a service provider. Therefore, by moving to UC, you are typically going to save around 40 percent in terms of real cost savings.

You will also be able to provide a better level of customer service. With a UC system, even if you are out of the office or you are not at your desk, you will be able to redirect your fixed number to your mobile phone line. This ensures you never miss out on a customer call.

In addition to the benefits that have been discussed, you are also going to be able to benefit from less administration, as well as enabling a remote and mobile workforce. When you take all of this into consideration, it is not hard to see why a unified communications system is a requirement for the modern business.


Henry Brown is an online marketing executive. When he isn’t talking shop, he’s roaming the streets of London, uncovering the extra-ordinary in the ordinary.

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