Image by Clker-Free-Vector-Images from Pixabay

By Sierra Powell

In our fast-paced world, where information is readily available at the touch of a screen, marketers need to keep up with how consumers interact and process that information. It’s no longer just about what you say but how you present your message visually, including in your brick-and-mortar shop. Read on to understand top visual display tactics that you should follow.

– Backlit display lightboxes

Lightboxes are a popular tool to grab shoppers’ attention and get them into your store. Stores get their graphics printed on duratrans transparency films and place them in lightboxes to get an illuminated and dramatic effect. Many stores display multiple large light boxes on their walls to create and present their brand story. Lightboxes are also easy to change so you can update the graphic as many times as you want to stay up to date on the latest trends. This makes it perfect for point-of-sale signage.

– Hang pictures and paintings

Hang pictures and paintings on the wall to create more space for decorating is a visual display tactic that works in most cases. However, it may get in the way of what you are trying to do in the room in some cases. If you want to use this tactic, you need to consider the size of the wall, where to hang them, and if they will look messy when installed.

The first thing you need to do is measure the wall. If it is a standard wall with eight-foot ceilings, then most paintings and pictures will fit perfectly on the wall. If it is a taller or skinnier wall, you can still hang artwork but may have to get creative with where you put them.

It would help if you made sure that there was a good amount of space between the artworks. However, you don’t want to have so much space that no one can see it, such that it looks empty. The next thing you can do is pick a theme for your wall, whether it is a family picture montage or how bright colors look nice.

– Add a bright color palette

Add a bright color palette that is warm and inviting to work because it establishes an image welcoming to customers, creating feelings of safety. It also creates feelings of happiness and energy through its bright colors, making potential customers feel comfortable. Visual displays such as color can also get displayed to increase the business’s image.

Color is a powerful and influential tool that can create an impact on individuals and their emotions. For example, warm and inviting colors, such as reds, yellows, and oranges, can promote confidence and feelings of safety to individuals walking into a store or browsing through online content.

Incorporating this palette in their visual displays through signage or displays throughout the business will help establish a welcoming and engaging image for potential customers. This tactic would work well in businesses trying to portray themselves as stylish, fun, or exciting.

– Use mirrors strategically

You can use mirrors in any room of the house, including hallways or bathrooms. They make a room seem bigger and brighter, and they can make a room feel more organized and put together. Mirrors can also be strategically placed to create a space that feels more luxurious.

One way to do this is by placing mirrors above your mantle, intervals along with your bookcase, and behind your couch and chairs. Every time you walk by one of these spots, your eye will catch the reflection and perform a subtle but refreshing double take.

You can use mirrors to make more of an impact in spaces like entryways or powder rooms. Place multiple, small wall-mounted circles high on a wall for dramatic effect. These can get placed vertically or horizontally.

– Add greenery by using houseplants or succulents

Adding a few houseplants or succulents is a visual display tactic because it makes the space look brighter and more pleasant. For example, plants can help us relax, reduce stress and improve productivity. Indoor plants also play an essential role in our daily lives.

Some plants emit oxygen and remove air pollutants. They also absorb carbon dioxide, airborne microscopic particles, harmful gases, and dust. Thus, they positively impact the quality of indoor air by increasing humidity, thus making it cozier indoors.

Those who have been using visual display tactics for years are seeing a significant return on their investment. Above are some visual display tactics to follow.

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Sierra Powell graduated from the University of Oklahoma with a major in Mass Communications and a minor in Writing. When she’s not writing, she loves to cook, sew, and go hiking with her dogs.