What small businesses need to know in 2023

By Henry Brown

Each year brings in new changes and trends for every business, and there is no exception if you are a freelancer, small business owner or even thinking about starting up your own company for the first time.

Knowing the biggest forecasts and trends for the upcoming year and understanding how you can utilize them for your business, will help greatly in getting ahead of your competition. As a solopreneur, it is a tough world out there. To help you, here is everything that you need to know in 2023.

Make an impact online 

Online digital marketing is by far one of the strongest ways in which you can market yourself or your business in 2023. A huge amount of the population is online and either searching for businesses they want to give their custom to, or they are scrolling social media and receiving targeted adverts for products and services that they might need or want.

An option you could consider is to sign up with a company such as Adtaxi that will take care of all your digital marketing and work with you to get the results that you desire. Not putting your business online in 2023 will be a huge mistake.

Become more sustainable

As time goes by, more and more of the population are realizing the state of our environment is becoming a problem, and that as individuals everyone needs to play a part in trying to stop and repair the damage that has been caused to it so far.

Something that consumers and even investors are increasingly more interested in when it comes to businesses that they interact with is how sustainable they are. So, while factors such as profits and productivity are important to consider when planning for the year 2023, you should also know that being sustainable is very important too.

Retain, as well as attract customers

For a long time, customers have been drawn to cheap prices and quantities of products or services over anything else. However, with a more conscious customer base emerging, people are becoming increasingly more interested in their experience and the quality of said products and services in which they invest.

While it is important to also meet the monetary expectations of what you are selling to your customers, it is also important to know that the mindset of many people is changing. It can be just as profitable, if not more, to invest in retaining customers and providing an experience, instead of just always on the hunt for more.

The rise of artificial intelligence and digital technologies

When working for yourself as a freelancer or owning a small business it is very important to look into the future as best as possible so that you can keep up with the larger companies that dictate the way in which products and services are sold.

Something that you need to be aware of in 2023 and that is coming into play more and more is the use of artificial intelligence and digital technologies.

So, be sure that you are researching and investing in the right areas of your business so that you might future proof yourself, and not become a casualty in the advance of artificial intelligence and digital technologies.

There are many other areas in which to research and be aware of when it comes to ensuring you have the relevant knowledge to protect and help grow your business in 2023, but these pointers are worth considering too.


Henry Brown is an online marketing executive. When he isn’t talking shop, he’s roaming the streets of London, uncovering the extra-ordinary in the ordinary.

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