What you need to know about using coupons to attract customers (Infographic)

Coupons are an important part of any small business’ marketing and profit strategy. Research has shown that the majority of customers seek out and use coupons. Additionally, coupons have been shown to influence both the customer purchase journey, including what consumers buy and from where, and customer loyalty — meaning that coupons can help small businesses attract, convert, and keep customers.

Creating a successful coupon strategy may seem daunting to small business owners, and lowering prices may seem like a difficult business strategy. However, research has shown that using promos can actually increase conversions, sales, and overall purchase values.
To help you get started, Wikibuy compiled 29 research-backed stats for driving customer purchases with coupons. From which customers to target to how to use attention-grabbing strategies, these tips will help you create an effective coupon strategy for your small business.


drive sales with coupons

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