Why pay-per-click ad campaigns are still relevant (infographic)

Image by Gerd Altmann from Pixabay

By Henry Brown

Pay-per-click advertising is one of the most established forms of digital marketing there is. You have undoubtedly heard of it, but may ask yourself “why is PPC relevant to my small business?”

PPC is widely used. However, there are fancier and cheaper ways of getting your business noticed online, such as organic traffic via SEO. But these are complex and can take a long time to come to fruition. PPC from digital marketing agencies offers quick results, and a high ROI, and it’s also one of the most widely used forms of internet advertising. Like SEO, PPC helps expose your business on search engines like Google. However, where it differs is that people are already looking for what you advertise, meaning a higher chance of conversion.

Before you heavily invest in a potentially costly PPC campaign, you need to understand how PPC works these days. Pay-per-click is a type of digital advertising used all over the internet. Typically, you set a budget with your PPC provider, such as Google Ads, and your company is charged for each click your ad receives. PPC ads are targeted, so only interested people will see them if configured correctly. Why PPC is still relevant is that the processes are becoming automated into the new year, meaning AI and machine learning will focus ads even better.

However, you need to factor in the cost per click into your budget, and you will waste money without an adequate PPC campaign. Your digital marketing agency will understand this. But if you plan on implementing PPC yourself, you need to understand where you can go wrong.
See the below infographic for more details.

Infographic Design By Jarret Digital
Henry Brown is an online marketing executive. When he isn’t talking shop, he’s roaming the streets of London, uncovering the extra-ordinary in the ordinary.

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