Image by Peggy und Marco Lachmann-Anke from Pixabay

By Emma Sturgis

You started your business for a reason. You have something you want to provide to the public. It seems to be working well for you. Yet, there’s still some space for growth. You need something to get you past your first bursting point. A mobile application can do this for you. Fortunately, its creation isn’t as overwhelming as you might believe it to be. Here are a few reasons why you should create an app for your small business.

It’s easy

You no longer need to spend weeks and thousands of dollars to create a mobile application. There are companies out there, https://zudy.com/ is an example, that can create a program for you within a week. Furthermore, these developers incorporate low code technology to smooth out operations and prevent hijacking from cyber extortionists.

If you don’t want to go with a development group then you can create the app on your own. Platforms are available online that provide the necessary templates to design the type of program you require. You simply need the patience to make things happen. This might seem like a daunting task if you don’t know anything about app development. However, tutorials can make it completely possible to do it on your own.

It increases your online presence

Yes, a website is a fine platform to promote your business. So are your company pages on sites like Facebook and LinkedIn. However, they don’t have the importance of having your app listed in the Google Play or Apple Play stores. When you publish an app it gets added to these locations. The more you promote them the more they’re downloaded. If enough people do this your app gets ranked higher. Furthermore, its icon is constantly seen by the user on the screen of their smart device.

It can be used for promotions

An advantage of a mobile app is it can be used anywhere, even if a wireless connection doesn’t exist. Thus, you can load it with various incentives so the user pulls it up more frequently. This can be more than a free eBook. You can offer coupons or other discounts if they purchase items through the app. The incentive can be related to a free remote or in-person consulting session. Really, the promotional opportunities are numerous when it comes to a mobile app.

It reveals your technical prowess

When you create and publish a mobile application it puts you in a different light. You’re no longer a business owner. You’re a business owner who realizes where technology is moving.

Are you ready to create an app for your small business? If so, follow the steps above and start planning for success.

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Emma Sturgis is a freelance writer based out of Boston, MA. She writes most often on health and education. When not writing, she enjoys reading and watching film noir. Say hi on Twitter @EmmaSturgis2.