Articles from January 2016

Marketing trends small business owners cannot ignore in 2016

Small business marketing now has more options than ever, writes Jeanne Yocum, and you need to keep pace with the trends to reach your customers.

Build your value proposition with trendspotting and idea generation

Blogger Michelle van Schouwen talks about the importance of staying on top of trends and new ideas to assure that your products/services are in tune with what the market wants.

Tech trends of interest to small business owners in 2016

Small business blogger Jeanne Yocum points to technology trends that small business owners should stay on top of in 2016.

Small business success #29: Brett Snyder, owner, Cranky Flier & Cranky Concierge

Blogger Matt Auerbach reports that Brett Snyder saw a need for insider advice for air travelers and came up with two ways to fill that need, resulting in small business success.

Small business PR trends: How to stay connected with changing newsrooms

PR maven Mark Auerbach tells you how to build strong relationships in a changing media environment to garner good publicity for your small business.

Workforce trends small business owners should know about

Blogger Jeanne Yocum reports on three workforce trends that may affect your small business in 2016.

The Self-Employment Survival Guide can help you succeed. Learn all about it here.

Self-Employment Survival Guide book cover