Mark G. Auerbach, Mark G. Auerbach Public Relations

Mark is principal of a firm that has provided strategic planning and hands-on campaign management for a variety of marketing, advertising, public relations, special events and development projects since 1987.

Mark’s clients have included broadcast media programs and outlets, performing arts organizations, travel organizations and programs, and educational institutions. Some of his best known clients have been: New England Public Radio (WFCR), The David Pakman Show, Berkshire Film and Media Collaborative, Kurn Hattin Homes for Children, Suffield Academy, The Jazz Ensembles at Mount Holyoke College and authors Victor Acquista MD and Harriet Scott Chessman.

Mark learned his craft on-the-job in a progressive series of positions at nationally known cultural organizations such as Wolf Trap Farm Park for the Performing Arts (Washington, DC); Houston Grand Opera and Houston Ballet; Connecticut Ballet; Springfield (MA) Symphony Orchestra; and StageWest (MA). He is currently the theatre reporter for the Westfield News Group in Massachusetts and Connecticut, and a contributor to PRIME Magazine. He also worked as a journalist with print publications including: Symphony News, The Jewish Weekly NewsThe Valley Optimist; and broadcasting outlets WSPR-AM, and WNNZ-AM.

A native of Longmeadow, MA, Mark studied at Northfield Mount Hermon School, American University, and the Yale School of Drama. You can find more information about Mark at Facebook (Mark G. Auerbach Public Relations) and LinkedIn.


Michelle van Schouwen, Q5 Analytics

Michelle van Schouwen is principal of Q5 Analytics, founded in 2017. Q5 Analytics provides advocacy and communications for climate change mitigation and related environmental issues and is based in Sarasota, FL and Eastham, MA. Between 1985 and 2017, Michelle co-founded and served as partner and then president of van Schouwen Associates, LLC, a marketing company based in the Springfield/Longmeadow, MA area. vSA provided B2B launch marketing for its customers’ most important offerings. vSA was acquired by Six-Point Creative Works in 2017. Michelle also co-founded stock photography company alwaysstock (2002-2008). Prior to becoming a full-time entrepreneur, Michelle held marketing and technical writing management positions at MassMutual and Coleco Industries and provided freelance copywriting to New England advertising agencies. She has a B.A. in English from Tufts University.

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