Posts tagged brand promise

Are your customers getting the most important message?

Blogger Henry Brown discusses how to make sure your customers and prospects are getting your brand’s message.

Get your new small business hire off to a great start

Laurie Breitner explains the plan small businesses should put in place to assure that new hire get off to a good start.

Branding: What happens when the action does not match the talk

What happens when you fail to walk the talk of your brand? Or as my friends in Texas would say, when you’re all hat and no cattle.

Brand building basics: Part 2

Here are the three key implementation steps you need to follow to bring your brand to life.

Brand building basics: Part I

Here are the basics that smaller, less well-funded organizations need to know when undertaking brand building efforts.

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Self-Employment Survival Guide book cover