Articles from February 2015

Bridging the digital divide: Bringing technology into the workplace, Part II

In part two of her series for SucceedingInSmallBusiness, Leandra Williams provides data on the top three social media platforms that can help you decide which is right for your small business marketing.

6 cost-effective ways to advertise your small business off the Internet

Guest blogger Todd Turner provides tips on six important ways to market your small business off the Internet.

5 ways to improve your small business workplace

Small businesses need to provide the best quality work environment possible to keep worker productivity high and to support staff retention. Here are five ways to improve the workspace you give your staff.

4 reasons to go paperless in your small business

Guest poster Kristen Gramigna writes about the ways that taking your small business paperless can pay off in terms of saving both money and time.

Maximizing your small business brand: Premiums and sponsorships

Need to freshen up your small business marketing? Blogger Mark Auerbach give tips on how go beyond the usual marketing tools to strengthen your relationships with clients and your customer base.

Prepare your company for the unthinkable: What happened when my spouse and business partner died suddenly

Blogger Michelle van Schouwen gives valuable insights into how, thanks to pre-planning, she was able to continue on with her business after her husband and company co-founder died suddenly at age 49.

Put your best foot forward with a great business card

Your business card is one of the hardest working marketing tools you have; make sure it’s doing the job for you, advises small business blogger Jeanne Yocum.

Stay on top of consumer trends that may affect your small business

Small business owners must stay alert for shifting consumer behaviors that may mean they need to change their products or services to keep pace with changing customer tastes and preferences, writes small business blogger Jeanne Yocum.

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