Posts belonging to Category Entrepreneurship
Posted by Jeanne Yocum on April 16, 2010
As your small business pursues growth, do not lose sight of what makes your company special to its customers. Don’t be guilty, as MLB and Toyota have been, of slowly stripping away bits and pieces of what makes your company special. Little decisions can slowly add up over time, leaving your most loyal customers puzzled as to why the company they adored years ago no longer is that great. Don’t become Bud Selig. Know what your brand stands for and honor it, always.
Posted by Jeanne Yocum on April 16, 2010
One of my clients, the National Association for Community College Entrepreneurship, has just posted a very interesting article on entrepreneurship on its web site. Entitled “7 Ways to Make Students More Entrepreneurial,” it’s written by Andrew B. Hargadon, a professor of management and the faculty director of the Center for Entrepreneurship at the University of California at Davis. In it, he highlights seven important lessons about entrepreneurship that students should learn. The article was originally published in the Chronicle of Higher Education.
Posted by Jeanne Yocum on April 15, 2010
Last October, I celebrated my 20th year of self-employment. Over the past two decades, I have often said I was earning an MBA from my clients. Just when I think I’m ready to graduate, along comes another great client who teaches me about a whole new business topic and I start learning all over again. […]
