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Welcome to Podcasting 101, Part 2

Mark G. Auerbach offers examples that show how doing a podcast can support your business goals.

Resources for the creative economy during the COVID19 crisis

Mark G. Auerbach provides a list of resources for members of the creative community during the CORONA-19 crisis.

Are you a start-up business? Your state can help

Matt Auerbach writes about the valuable free services available at small business development services across the U.S.

Your elevator pitch: Getting it right

By Mark G. Auerbach As small business owners, entrepreneurs and freelancers, we frequently update our professional bios, client lists, LinkedIn and Facebook profiles, and our promotional materials. But many of us overlook our “elevator pitch,” that very brief personal introduction to our unique skill sets that make us stand out amongst our competition. You know the […]

Small business success #29: Brett Snyder, owner, Cranky Flier & Cranky Concierge

Blogger Matt Auerbach reports that Brett Snyder saw a need for insider advice for air travelers and came up with two ways to fill that need, resulting in small business success.

Customer service: Seven helpful lessons for when your customer is the media

Blogger Mark Auberbach provides tips on how to win over the media with good customer service.

Defining success for your small business

Blogger Mark Auberbach writes about defining success for your small business and provides tips on making New Year’s resolutions to help you reach your goals in 2013.

Contributors

Mark G. Auerbach, Mark G. Auerbach Public Relations Mark is principal of a firm that has provided strategic planning and hands-on campaign management for a variety of marketing, advertising, public relations, special events and development projects since 1987. Mark’s clients have included broadcast media programs and outlets, performing arts organizations, travel organizations and programs, and […]

The Self-Employment Survival Guide can help you succeed. Learn all about it here.

Self-Employment Survival Guide book cover