Why your small business needs Gen Z employees

By Henry Brown

Keeping your company on the cutting edge requires you to be on the ball 24/7. To identify the latest tech developments that will benefit your company and be continually thinking outside of the box when it comes to how you can improve and evolve your business to help both customers and employees.

One such way to keep your finger on the pulse is tap into the up and coming employees entering the workforce. Gen Z is filtering through the economy as they approach working age and as such, can bring a wealth of knowledge and a tech-savvy mindset that can help you reevaluate your entire perspective, especially if your company has a strong focus on appealing to this generation.

While you may think of Gen Z as workshy, famed for their endeavors online and strong opinions about the world around them and what they are willing to tolerate, the fact remains that tapping into this market directly by welcoming younger employees into your company can be hugely beneficial.


Despite being the first fully digital generation, Generation Z prefers the human touch. This means they are more likely to excel at face to face communications than older generations such as Gen X and Millennials who are notoriously communication shy. You can benefit from this quality by employing Gen Z employees in more customer-oriented roles such as sales utilising Custom Business Phone Systems to allow your company to better handle calls and direct incoming calls to the right call handler.


Recent surveys have suggested that one priority for Gen Z employees is to look for stability in the workplace. This pushes towards a narrative that they will be more dedicated to the job role as they strive to forge a career that will benefit both themselves and the company they are working for.

Creative thinking

When it comes to thinking outside of the box, Generation Z is questioning everything they know, you know and how the world around them works. As such, they will be able to offer you an invaluable insight into the younger market and help you to tap into this lucrative market from a level that will appeal to them and tick off all the boxes.


It isn’t a stretch to say the potentially Gen Z are the most tech-savvy of the recent years. Growing up with an abundance of technology at their fingertips, they have been quick to pick up on latest tech and have a wealth of experience working online, adapting quickly to new changes and processes introduced to the market.

It is widely acknowledged that the younger generation is predominantly driven by a desire to self learn and appropriate the information to teach themselves better what they need to know. This self-management level is highly beneficial in the workforce and speaks the differences in how they approach learning and critical thinking allowing them to process the information in their own way and be a new aspect to what they do and a unique viewpoint.


Henry Brown is an online marketing executive. When he isn’t talking shop, he’s roaming the streets of London, uncovering the extra-ordinary in the ordinary.

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