12 ways to increase employee retention in your small business

Image by mohamed Hassan from Pixabay

By Henry Brown

Employee retention is essential for any business, but it’s especially crucial for small businesses. A small team of people often runs small businesses, so the extra workload can cause stress among employees if an employee resigns. This makes tasks much more challenging to complete and can lead to burnout and other challenges that may have been avoided with an extra helping hand. This article will discuss 12 ways you can increase employee retention.

Competitive salaries and benefits

One of the best ways to retain employees is to offer them a competitive salary and benefits package. Employees want to feel like they are being fairly compensated for their work. If you can offer a competitive salary and benefits package, your employees will be more likely to stay with your company. A competitive salary does not always need to come down to money. It may include benefits like more time off than big corporations offer such as only working until lunchtime on a Friday.


Mentorship is a great way to engage employees and help them grow in their careers. By offering mentorship and guiding your employees, they will feel more engaged in their jobs. Now, some online platforms offering mentoring software greatly aid you in this effort and easily bring all the benefits of good mentoring to your workforce.

Job security

Job security is one of the main reasons people stay with companies for an extended period. No one wants to feel like they’re constantly on edge, waiting for the other shoe to drop. When people feel secure in their position, they’re more likely to be productive and happy with their job.

There are a few things you can do to help create a sense of job security for your employees:

– Be open and honest with your employees about how things are going, both good news and bad. If there’s a problem that needs to be addressed, address it quickly, so no one feels blindsided by issues later on. This will also prevent office gossip from getting to employees.

– Create a culture of trust in which employees feel comfortable speaking up if they have a problem or an idea to improve things.

– Make sure employees know that they are valued, and their contributions are appreciated

– Give employees a sense of ownership over their work and let them contribute to decisions that affect their job

– If there are layoffs, talk with your employees about this before it happens, so they have time to prepare. Even if no one is being laid off, you should still tell them that the company may be slowing down in certain areas, and workforces will need to be reorganized accordingly.


When promotions occur, employees feel valued and appreciated. They also see that the company is interested in their growth and future with the company. Try to promote from within your company whenever possible. It is less expensive than hiring an outside candidate, and you will know that they are motivated to succeed.

Wellness facilities

There is a great deal of scientific evidence that employee health and well-being directly impact the bottom line, as those who are healthy produce better work. Employers can show their employees they value them by offering wellness facilities such as gym memberships or fitness classes, which will help increase morale and productivity levels.

Employee recognition and appreciation

Even the smallest gestures can make a big difference in how employees feel about their job, which can impact employee retention levels down the line. For example, a handwritten note to an employee to thank them for their effort can go a long way in making employees feel appreciated. Offer incentives for coming into work early or staying late to help complete projects outside of regular working hours. Some employers even go so far as to offer bonuses for meeting goals.

Regular feedback

Employees crave feedback, and they want to know how they are doing. Therefore, it is essential to provide your employees with feedback regularly. Tell them how they are performing, whether they are meeting expectations or not, and always let them know what you appreciate about their job for your company.

Work/life balance

Now more than ever before, workers would like more flexibility in terms of when and where they can work. Research shows that most employees want to be able to manage their own schedule and focus on the tasks at hand with a minimum amount of distractions. It would help if you also supported employees who go through personal hardship. For example, do not pressure employees to come back to work sooner if they deal with illness or the loss of a loved one. Instead, show your support to your employees during difficult times.

A peer recognition program

A program that lets employees recognize each other for their work. This peer recognition is often tied to bonus or incentive programs, where peer recognitions are weighted more heavily than manager recognitions. A peer to peer recognition program is a pure way to rate employees from an objective point of view. Employees may also feel valued by their peers, fostering a feeling of belonging.

Salary increases

You can retain your employees by increasing their salaries with time. For example, a study found an increase in retention rates when employees’ salaries were increased by at least six percent. The study also found that the longer an employee has been with a company, the more they are worth to the company. This is due to their experience and knowledge of the company and its processes.


Employees today are looking for more than just a paycheck. They want to feel valued and appreciated by their employer. Offering perks such as discounted gym memberships, flexible vacation policies, or catered lunches can show your employees that you care about them and want to make their job a pleasant experience. Also, provide opportunities to go home early if they meet their targets.

Training and Ddevelopment

It’s vital for employees to feel like they are constantly learning and growing in their roles. Offering training and development opportunities such as online courses, workshops, or conferences will help keep your employees engaged and fulfilled.

Employee retention is key to the success of any small business. By implementing some of these tips, you can create a workplace employees want to stick around and help your business grow. Happy employees lead to a successful company!


Henry Brown is an online marketing executive. When he isn’t talking shop, he’s roaming the streets of London, uncovering the extra-ordinary in the ordinary.

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