How to drive sales and encourage customers to buy from you

By Henry Brown

So many small businesses often fall flat when it comes to getting sales. If you want your business to be successful, then you have to make sure that your company can be found online, and you also need to make sure that it is clear what you do. You also need to make it clear what you have to offer your customers. If you can do this, then you will surely come out on top.

Cut the jargon

Make sure that you cut any jargon and do not add words that you don’t think your customer will understand. A lot of companies think that it is wise to complicate the content they put out there because it makes them seem more professional and interesting. This is not the case at all. In fact, you may even be deterring sales, and this is the last thing that you want. Make your content clear, easy to understand, and direct to the point.

Make it easy for customers to get in touch

We live in a world that is fast-paced, and customers now more than ever crave efficiency. For this reason, if they need to get in touch with you, you need to make it easier than ever for them to do so. You may want to have a Twitter account that is dedicated to customer support, or you may want to add an FAQ to your site. On top of this, you may also want to make sure that you have a set timeline in which your staff reply to messages. If you can do this, then you will soon find that you drive sales.

Simplify the payment process

You don’t need to throw your customers by presenting them with a complex checkout process. You need to add a simple payment button, or you need to have clear invoices that are easy to understand. You also need to make it very easy to settle whatever money is owed. It may even be that you use an online booking system as this could help you to get sales when you are not online to take customer details. It also puts your customers in the driving seat when it comes to their experience.

List the features not just the benefits

There are many businesses out there that do not understand the difference between a feature and a benefit. Sure, you want to push the benefits of your product so your customers know what to expect when they buy from you, but at the end of the day, you need to make sure that you are also giving them the information they need to feel confident in that purchase. Be crystal clear about what you are selling, and don’t try and pack each product description out with promotional text.

If you can follow these steps, you will soon find that your sales rocket and you are able to really make a huge difference to your bottom line too. Why not see how many more sales you could get by making these simple changes?


Henry Brown is an online marketing executive. When he isn’t talking shop, he’s roaming the streets of London, uncovering the extra-ordinary in the ordinary.

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