Posts belonging to Category Marketing

How to compete with the bigger brands in your industry

James Daniels suggests ways that smaller companies can successfully compete with bigger brands.

Conversations in my head: An ongoing chat between the reporter and the PR guy

Mark G. Auerbach offers reflections on how small businesses and nonprofits can do a better job with media relations by putting aside mistaken beliefs about the media.

Why Instagram matters to a brand’s marketing strategy

Henry Brown explains the benefits of using Instragram to help with small business branding.

How to prepare your small business for post-COVID success

James Daniels offers ideas on how to prepare your small business for success after the COVID-19 pandemic.

12 ways proper email archiving can dramatically improve your business & reduce costs

Emma Miller explains how a strong email archiving program can smooth operations and address important issues in any small business.

Comparing the pros and cons of white label marketing and traditional marketing

Meghan Belnap explains how white label marketing can help small businesses generate more sales.

How to include sustainability in your digital marketing plan

Henry Brown explains the benefits of telling customers about your sustainability practices and tells you how to do this.

How to use mobile marketing for your small business

Corey Doane urges small business owners to master mobile marketing and offers advice on various tactics.

How to pick eco-friendly promotional products

Maisie Jones explains why choosing eco-friendly promotional products makes sense for any small business.

5 roles of advertising in building your brand

Henry Brown explains how advertising can help move your small business forward.

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Self-Employment Survival Guide book cover