Posts belonging to Category Marketing

Perfecting your media pitch

Mark G. Auerbach explains how to increase the odds of success when pitching your business story to a reporter.

Why use print advertising in a market dominated by digital outreach?

Henry Brown explains why print advertising still has a place in a business world dominated by digital marketing.

Five business components you should invest more time and money into

Henry Brown writes about five key business components that small business owners should devote more time and money to.

How to boost your small business’s sales in 2021

Sierra Powell offers tips on how your small business can boost sales in 2021.

Beat the competition in your small business with these key steps

Henry Brown offers tips on how to keep your small business ahead of the competition.

The top business improvements to make in the new year

Lexie Lu offers advice on key improvements to consider for your small business in 2021.

3 ways to jump-start your small business during COVID

Amy Sloane offers advice on how small business owners can keep their businesses operating during the COVID-19 pandemic.

Ways to take your small business to the next level

Rayanne Morriss offers ideas on how to take your small business to the next level in today’s challenging environment.

Your staff is part of your public relations effort

Mark G. Auerbach talks about how to ensure your employees are serving as good company ambassadors in their customer and community interactions.

Is your business’s website getting seen? Tips for improving your online presence

Anita Ginsburg offers advice on how to make sure your website is working hard for your small business.

The Self-Employment Survival Guide can help you succeed. Learn all about it here.

Self-Employment Survival Guide book cover