Nine commercial signs for business: Pros and cons

By Rachelle Wilber

Commercial signs are a vital component of any business’s marketing strategy. They serve as the first impression for potential customers and can make or break a business’s success. In this blog post, we will explore nine common types of commercial signs used by businesses, discussing the pros and cons of each to help you make an informed decision for your own business.

Channel letters

Channel letters are three-dimensional signs made of metal or plastic that are lit internally. They are highly customizable and can be made to match a business’s branding. The pros of channel letters include their visibility both day and night, making them a great option for businesses that want to attract attention 24/7. However, channel letters can be expensive to manufacture and install, making them a significant investment for some businesses that are just starting out.

Blade signs

Blade signs, or projecting signs, are mounted perpendicular to the building and are great for businesses on narrow streets or alleyways. The main benefit of blade signs is their visibility from multiple directions, which can attract foot traffic. On the downside, blade signs may require additional permits and structural support, adding to the overall cost of the sign.

Pylon signs

Pylon signs are freestanding signs mounted on a pole that can be seen from a distance. They are commonly used by businesses located near highways or busy roads. The pros of pylon signs include their ability to attract attention from a distance and their large size, which allows for maximum visibility. However, pylon signs may not be suitable for businesses in urban areas with limited space.

Monument signs

Monument signs are low-profile signs typically made of stone, brick, or concrete. They are often used by businesses with a more upscale or professional image. The pros of monument signs include their durability and aesthetic appeal, making them a great option for businesses looking to make a lasting impression. However, monument signs can be expensive to design and install, making them a better fit for larger businesses with a higher budget.

Electronic message centers

Electronic message centers are digital signs that allow businesses to display dynamic and customizable messages, promotions, and event information. The main advantage of electronic message centers is their ability to capture attention and engage customers in real-time. However, these signs can be expensive to purchase and maintain, and their brightness and movement may be regulated by local ordinances.

LED signs

LED signs, also known as light-emitting diode signs, are cutting-edge electronic displays that utilize light-emitting diodes to showcase messages and graphics. These signs offer a high level of customization, allowing users to program them to display dynamic and frequently changing messages. One of the key advantages of LED signs is their exceptional ability to capture attention and differentiate themselves from traditional signage options. Despite their effectiveness in attracting viewers, it’s important to note that LED signs require significant initial investment and ongoing maintenance costs, which may be more suitable for businesses with a substantial budget for marketing and promotional activities.

A-Frame signs

A-frame signs are portable signs that can be placed on sidewalks or outside of businesses to attract foot traffic. They are typically made of wood or plastic and are inexpensive to purchase. The pros of A-Frame signs include their affordability and versatility, as they can be easily moved to different locations. However, A-Frame signs may not be as visible from a distance as other types of signage.

Window graphics

Window graphics are vinyl decals that can be applied to storefront windows to promote a business’s products or services. They are cost-effective and easy to install, making them a popular option for small businesses. The pros of window graphics include their ability to attract attention and enhance a storefront’s appearance. However, window graphics may not be as durable as other types of signage and may need to be replaced more frequently.

Awning signs

Awning signs, whether crafted from fabric or metal, serve as eye-catching displays affixed to the awnings above storefronts. These signs not only offer shade but also enhance visibility, drawing attention to businesses and creating an inviting atmosphere for potential customers. Awning signs offer a classic and inviting look that can significantly enhance the curb appeal of your business. The elegant design and functionality of awning signs create a welcoming atmosphere for customers and passersby, adding a touch of charm to your storefront. However, it is important to note that while these signs elevate the aesthetic appeal of your business, they may require regular maintenance and cleaning to uphold their visual appeal and prevent wear and tear over time.

Knowing the perfect commercial signage for your business is crucial in drawing customers and distinguishing yourself in a competitive market. Each variety of commercial signs comes with its own set of advantages and disadvantages, making it vital to take into account factors like your budget, the location of your business, and the preferences of your target audience when making this decision. By meticulously analyzing these aspects, you can opt for a commercial sign that not only effectively communicates your brand’s message but also plays a key role in promoting the success of your business in the long run.


Rachelle Wilber is a freelance writer living in the San Diego, California, area. She graduated from San Diego State University with her Bachelor’s in journalism and media studies. She tries to find an interest in all topics and themes, which prompts her writing. When she isn’t on her porch writing in the sun, you can find her shopping, on the beach, or at the gym.


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