4 tips for marketing to your Gen Z audience

Image by Gerd Altmann from Pixabay

By Emma Sturgis

Selling to Gen Z has always been a challenging but important project for marketing companies. There are many ways that you can market to Gen Z, but also many ways you can fail at connecting with them. Here are four tips on how to successfully market to this target audience.

Understand the differences between digital and traditional marketing

Traditional marketing has been around for decades. It is a one-way communication that is meant to convince the audience of the benefits of a product or service. It is typically more expensive, less personal, and has a weaker ROI than digital marketing. By comparison, digital marketing is more interactive, two-way, and focused on customer experience. It’s also far more cost-effective and provides excellent metrics. However, digital and traditional marketing doesn’t have to be mutually exclusive: they can work together to better suit your marketing message. For instance, you can use an online advertising resource to get the latest Hulu advertising rates and monitor the progress of your advertising campaign on that channel.

Create innovative ways for engaging with Gen Z

One way to engage with customers is to give them content that they want. Young people are most likely to share their experience of using a product or service on social media channels. This makes them the perfect audience for companies looking for brand advocates. Companies can also use gamification strategies to capture the attention of Generation Z. They can, for instance, offer rewards in exchange for completing certain tasks like sharing posts or videos about the company on social media channels.

Know how to reach generation Z

To successfully engage with Generation Z, you need to have a good understanding of their values and attitudes. They are the most tech-savvy cohort, so they require different marketing strategies compared to previous generations. Authenticity is key in marketing campaigns. Generation Z doesn’t trust what they see online. It is easy to track down any false or exaggerated claims online about any product or service. It’s also essential to have a good understanding of how social media relates to Generation Z. They are the masters of social media, and it’s crucial that marketers engage with them on these platforms. Another thing to keep in mind when marketing to this generation is that they prefer short bursts of information. Because they don’t want long conversations via text or email, design your marketing campaigns to get to the point quickly.

Continue learning about the demographics of generation Z

Here are two basic facts about Generation Z that will help you plan your marketing campaign.

– Since they are the newest generation of young people, one interesting thing which distinguishes them from other generations is their internet savvy behavior. Their online behavior is different when it comes to how they use technology and what they use it for. Marketers need to be aware of the changes in their behavior to better serve them.

– Since they have grown up with interactive screens as a central part of their lives, marketers need to create content that is more engaging and interactive

Gen Z’s purchasing power will continue to grow as they move into adulthood. So it’s important that marketers understand how their preferences differ from those of Millennials and Gen Xers.


Emma Sturgis is a freelance writer based out of Boston, MA. She writes most often on healthand education. When not writing, she enjoys reading and watching film noir. Say hi on Twitter @EmmaSturgis2.

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