6 things that’ll give you a competitive edge

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By Henry Brown

It’s not easy being in the business world. There’s just so much competition, and it can be difficult to stay on the right track on your quest to build a successful company. There’s a fine line between success and failure. When it’s all on a knife’s edge, it’s important to give yourself as much of a chance of success as possible. While the big things — such as what your business offers, the price point, and so on — will play a big role, the small things can push you in the right direction, too. In this blog, we’re going to take a look at some things that can help to give you a competitive edge, which might just be all you need to set yourself apart from the rest.

Healthy living

You can’t deliver your best if you feel like you’re running on empty. Your mind and body need to be sharp if you’re going to work to the highest standard possible! And this all comes down to healthy living. If you’re eating well, exercising, and avoiding toxins such as alcohol, then you’ll find that you’re able to perform to a higher standard on a more consistent basis. In fact, any one of these things would help you. Even if you’re not a heavy drinker, think about giving up alcohol for a month. It can have a big impact on your energy levels and clarity of thought.

The right tools

There are plenty of tools out there that can help you perform marginally better than you currently are. Indeed, no matter what industry you’re in or which problem you’re trying to solve, you’ll find that there’s something that can help you! It’s all about diving a little deeper than what others are doing. You might have ambitions to become a powerhouse Amazon seller, but unless you have the right Amazon tools on your side, then your success will be limited. If you can optimize your setup so that all your problems are solved and you have tools that’ll push you forward, then who knows what will happen?

Surrounding yourself with the best

They say that you’re the average of the five people you spend the most time with. And the same, more or less, can be said of your business. If you have outstanding employees and you’re working with the best third-party companies (when outsourcing), then your operation will obviously be much better than if you were working with low-caliber people and companies. So it’s worthwhile looking at which players are having an influence on your business. If they’re not as good as they can be, they look at stepping up. You might need to pay slightly more money to bring them on board, but it’ll be worth it.

Where the industry is going

You might be operating at a high level right now. But remember that you’re currently only playing the game provided by the current landscape. In the future, that landscape might be different — in fact, it could be radically different. And unless you’ve done your prep to ensure that you’re able to meet the new demands, then you might be playing catch up, and that can make things difficult. The good news is that industries rarely change without warning. The signs have been there for years; it’s just that you have to dig to find them. If you attend trade shows and read industry magazines, then you’ll have a good sense of where your industry will be some years down the line.

Building a personal brand

Reputation is everything in business. If you’re well known, then you’ll do better than someone who nobody has ever heard of! Of course, you can’t expect that your name will be out there if you don’t do any groundwork. As such, look at building your reputation. You can do this by hosting events, giving talks, and having active social media channels where you talk about issues related to your industry. Over time, you’ll become a respected figure, and that can only have a positive impact on how people perceive your business.

Riding out the low moments 

Finally, think about those slightly low moments. They can cause business owners to panic and make rash decisions. However, if you can ride them out, then you’ll find that you come out better on the other side. Oftentimes, it’s not what we do when we’re riding high that counts, but what we do when you’re having difficulties. It’s the true measure of the strength of the company!


Henry Brown is an online marketing executive. When he isn’t talking shop, he’s roaming the streets of London, uncovering the extra-ordinary in the ordinary.

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