Posts belonging to Category Michelle van Schouwen

Mini-survey: Small business challenges and opportunities, right now

Michelle van Schouwen talks with small business owners about the challenges and opportunities they foresee for operating in 2021 as the COVID-19 pandemic continues.

How to use a social media influencer for your small business marketing: An interview with Alex Shebar

In an interview with Alex Shebar, Michelle van Schouwen explores how social media influencer marketing works.

Customer check-in is critical right now

Michelle van Schouwen offers advice on how to reach out to customers now to maintain strong relationships during the pandemic.

Nurturing connections for your small business in challenging times

Michelle van Schouwen offers advice on how to maintain good relationships with customers, employees and stakeholders during the pandemic.

Starting your new – or next – business in the age of COVID-19

Michelle van Schouwen discusses tailoring your new business idea towards something that will work during the ongoing pandemic.

Time for a customer service refresh in your small business?

Michelle van Schouwen advises that it might be time for many small business owners to take a fresh look at customer service during a time when employees are stressed by the pandemic.

The future of the business meeting

Michelle van Schouwen predicts fewer face-to-face meetings even after the corona virus pandemic is over.

Revamping business offerings for an unprecedented market

Michelle van Schouwen suggests questions small business owners need to consider as the pandemic causes lasting market changes.

Bias/sensitivity work for tumultuous times

Michelle van Schouwen suggests ways small business owners can work to create a bias-free workplace for employees and for customers.

While you were away: Managing employees amidst COVID-19 turbulence

Michelle van Schouwen offers ideas on how to help employees return to work as businesses reopen during the COVID-19 pandemic.

The Self-Employment Survival Guide can help you succeed. Learn all about it here.

Self-Employment Survival Guide book cover