Posts belonging to Category Michelle van Schouwen

Tech, friend or foe? Grappling with the two faces of technology and your business

Technology can either be a boon or a bust for your small business, writes blogger Michelle van Schouwen. She provides ideas on how to make sure your small business uses technology wisely and also is aware of technology threats.

No sacred cows: The smart small business owner’s guide to staying on top of the game

Blogger Michelle van Schouwen provides thought-provoking advice on why and how small business owners should periodically review key operational issues to make sure you’re not hanging on to practices that should be long dead.

Four ways your small business must address climate change now

In honor of Earth Day, blogger Michelle van Schouwen gives us thought-provoking ideas on what small businesses can do about climate change.

“I gave at the office:” 17 ways to give back that are good for you and your small business

Blogger Michelle van Schouwen provides a list of 17 ways your small business can give back to the community you serve. Doing well by doing good is a great thing!

What makes your company important? Peeling back the mystique of your brand

Blogger Michelle van Schouwen offers small business owners advice on how to define your brand. Answer these questions to define what makes your business special.

White hat, organic, PPC, on-page, off-page: Isn’t search engine optimization fun?

Blogger Michelle von Schouwen discusses search engine optimization techniques that small business owners should know about.

Finding the spark: Discovering or rediscovering the elements that make business ownership fun

Blogger Michelle van Schouwen writes about how to get the joy back in your small business after this long, horrible winter and the even longer recession and recovery.

Be a rainmaker: Develop the mindset that keeps business coming in the door

Blogger Michelle van Schouwen gives eight tips on how to generate sales for your small business.

Now what? Getting and staying unstuck in the face of constant change in your small business

Blogger Michelle van Schouwen gives advice on how to get unstuck in your small business and carve out time to generate and engender big ideas that will move the business forward.

The Self-Employment Survival Guide can help you succeed. Learn all about it here.

Self-Employment Survival Guide book cover