Common problems that plague virtual businesses (& how to cope)

By Henry Brown

There’s no getting away from the fact that virtual businesses come with many benefits that regular businesses do not have, such as much lower overhead costs. However, that being said, a range of factors can cause problems for virtual companies…unless they are handled in the right way, that is.

To effectively deal with the common issues that plague virtual businesses, you need to know what these are. We’ve put together a guide to these problems to make you aware of what they are along with the best ways to deal with them.

Lack of everyday communication

One of the major problems that virtual businesses face is a lack of everyday communication. The fact is that when it comes to working virtually, it can sometimes be hard to be productive where there is a lack of that office chatter that can help make work more bearable. This chatter can also help in terms of bouncing ideas off of each other, making the process of dealing with different project briefs easier. To combat this issue, create partnerships with other people who work virtually, and schedule video chats and coffee meetings to bounce ideas off of each and other and chat things through. Having that everyday, business communication is vital when it comes to running your business successfully, which is why making time to network with other business owners is so important.

No tech support

When you run your business from an office environment, you usually have IT support on hand in some form. Whereas, when you run your business virtually, this isn’t always the case. The problem with having no tech support is that should your website or network go down, it could lead to your business having a lot of downtime, while you attempt to find a specialist to deal with it. The answer to preventing these kinds of problems from occurring is finding tech and IT support via outsourcing, so that should you need it, there is adequate network support on hand. This will help to prevent IT problems from occurring, and when they do, will minimize downtime.

Loss of team commitment

If you have team members who work virtually, then you sometimes may notice a lack of team commitment and connection, unlike when working in an office environment. What you can do to change this is hold weekly video chat team meetings, organize group days out, and plan team building weekends throughout the year, to help ensure that your team is as well bonded as it should be. This will help with motivation and productivity, because if your team members are bonded, they will feel like they can ask each other for help.

There you have it, a guide to common problems that plague virtual businesses and the best tips for dealing with them effectively. By taking note of the tips above and implementing them, you can make the process of running your virtual business easier and less stressful.


Henry Brown is an online marketing executive. When he isn’t talking shop he’s roaming the streets of London, uncovering the extra-ordinary in the ordinary.

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