Image by Stefan Schweihofer from Pixabay
By Henry Brown
Standing out in a highly competitive market can be challenging but not impossible. It takes a great deal of attention to detail, prioritization, and customer engagement to compel consumers to choose your product over others. According to research, 90% of Fortune 500 companies leverage this while using competitive intelligence to stand out. The overall objective of differentiating your product from others is to leave a lasting impression on consumers’ minds. The tips below can help your product stand out.
1) Focus on unique branding and packaging design
Distinctive branding is the key and must align with your packaging design to create a desirable first point of contact. Experts say that doing this influences purchasing decisions and positions your brand as a desirable one. Taking extra measures to invest in eye-catching packaging can make your product stand out from the competition that seeks to take you out of business. Invest in unique design elements, use bold graphics, and opt for vibrant colors that resonate with the product. For example, if you’re packaging exotic chilli, it’s better to use warm colors like red and bright orange to align with the product’s hot nature.
On the other hand, using cooler hues like blue will be ideal for a product like knee pad gels. Meanwhile, brown and green are excellent shades for eco-friendly products. Effectively, these elements should communicate with your brand, values, and messaging. You only need to understand what your brand is all about and what you seek to achieve so your packaging design can align and enable you to achieve your desired results.
2) Emphasize quality and craftsmanship
People often associate quality with high cost; however, such cost is always worthwhile in the long run. Quality products are usually produced with high attention to detail. Therefore, you can be sure that your product has gone through the mill and meets approved standards. Do not worry, if you are an entrepreneur and concerned about consumers shying away from your slightly higher-priced product. Remember that every market is segmented, so you are more than likely to meet the expectations of a defined target group.
Moreover, surveys reveal that consumers are willing to pay slightly higher than the average for a quality product. With that in mind, you should focus on superior quality to win customer trust and loyalty while setting your product apart from the rest. This quality should be spread across not only your products, but also your packaging choices. If you’re looking for eco-friendly and unique packaging options, you can run a search online such as folding carton manufacturers near me. This way your business can collaborate with suppliers who combine sustainability with excellent craftsmanship.
3) Offer value-added services to your product
With everyone doing just about the same thing, you have an immense task to offer value-added services to your product. Consider free shipping for first-timers, extended warranties, or complimentary samples to differentiate your product from competitors. Committing to these additional services demonstrates your business’s positive approach to boosting customer satisfaction and building long-term loyalty. The apparel industry makes excellent use of value-added services by offering made-to-order clothing options. The bespoke approach allows customers to connect more with the brand. Fortunately, you can replicate this in your business by fine tuning the approach to meet your specific business needs.
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Henry Brown is an online marketing executive. When he isn’t talking shop, he’s roaming the streets of London, uncovering the extra-ordinary in the ordinary.
