Clients to avoid: Early warning signs that a prospect may not make a good client
Here’s a list of early warning signs that a potential client may be more trouble than they’re worth.
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Brand building basics: Part I
Here are the basics that smaller, less well-funded organizations need to know when undertaking brand building efforts.
Publicity: What makes your small business newsworthy?
Here’s a list of the types of news the media is interesting in hearing about from your small business.
Reflections and resolutions for a successful new fiscal year
These four questions are designed to structure your annual business review and to give you a foundation to spot challenges, points of pride, and opportunities.
Writing good Web site copy: 4 tricks of the trade
Here are four tips for writing effective Web site copy for your small business.
Community colleges: A resource for small business owners
Small business owners should find out what resources their local community college has to help them learn how to run a successful business.
Getting your tech firm in the news
This article discusses common errors high tech companies make when writing about their products/services for the media.
Hiring a salesperson: Is your company ready?
Hiring sales staff can have a tremendously positive impact on company performance; but is your company ready to take this big step?
Contributors
Mark G. Auerbach, Mark G. Auerbach Public Relations Mark is principal of a firm that has provided strategic planning and hands-on campaign management for a variety of marketing, advertising, public relations, special events and development projects since 1987. Mark’s clients have included broadcast media programs and outlets, performing arts organizations, travel organizations and programs, and […]
Small Business Success Q&A #15: Vivid Edge Media Group
David Pakman’s voice is well known throughout the Pioneer Valley and far beyond, thanks to “Midweek Politics,” his syndicated talk show, which is heard locally on WXOJ-LP (Valley Free Radio) in Northampton and nationwide on over 100 radio and TV stations, on YouTube and via podcasts. When he’s not producing his own show, which tackles the […]
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Learn How to Succeed at Self-Employment
Author Jeanne Yocum, creator of SucceedinginSmallBusiness.com, has written an insightful guide to help you succeed at self-employment. Learn more about The Self-Employment Survival Guide: Proven Strategies to Succeed as Your Own Boss and download the first chapter for free.
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