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Small Business Success Q&A #15: Shawenon Communications

Susanna Opper of Shawenon Communications is the subject of this week’s Small Business Success Q&A.

Trend spotting: A critical business skill

Keeping abreast of economic, technological, regulatory and social trends is an essential part of small business management.

Small Business Success Q&A #13: Mark G. Auerbach Public Relations

This Small Business Success Q&A is with Mark G. Auerbach, who runs a public relations firm in Longmeadow, MA

Small Business Success Q&A #12: Nessen Kohlasch & Associates

I first met Victoria Nessen Kohlasch in what seems like another lifetime, but it really was only a little over 10 years ago. (Of course that was another century, so no wonder it seems so long ago!) She was executive vice president of Marketing and Human Resources at CRIC Capital, LLC, a real estate investment […]

Small Business Success Q&A #11: 4Web Inc.

Jen Kramer of 4Web Inc., a Web design firm in Keene, NH, shares her secrets for small business success.

Word of mouth: Your best business friend

If it weren’t for word of mouth, I wouldn’t have a business. Approximately 90 percent of my business over the past 20 years has come as a result of someone telling someone else about me and my services. (The other 10 percent has come from clients who found me via my Web site or through […]

Small Business Success Q&A #9: Massachusetts 4 Sale By Owner

Massachusetts 4 Sale By Owner is a regional advertising and marketing service dedicated to expanding the use of alternative real estate services.

Good reads: Issue #2 – The power of social media

One thing I really like about Twitter is that I come across links to thought-provoking or helping business articles I would not have found otherwise.

Small Business Success Q&A #6: Reva Reck Consulting

Here’s Reva Reck’s Small Business Success Q&A. I especially find the advice on listening to clients valuable. Don’t we all experience businesses almost daily who fail to hear what their customers are really saying?

Free book chapter offered on how to network with a purpose

Stefan’s advice is simple: Only network if you have a purpose. Here’s how he explains this in his new book, The Open Innovation Revolution: Essentials, Roadblocks and Leadership Skills (available on amazon.com):

The Self-Employment Survival Guide can help you succeed. Learn all about it here.

Self-Employment Survival Guide book cover