Marketing trends small business owners cannot ignore in 2016
Small business marketing now has more options than ever, writes Jeanne Yocum, and you need to keep pace with the trends to reach your customers.
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Small business marketing: A video’s still worth 10,000 words and more
Blogger Mark Auerbach offers five important tips for creating a first-class video to market your small business.
Small business marketing: How to buy media
Blogger Mark Auerbach offers up eight tips on how to make sure you’re getting it right when buying ad space for your small business.
Use humor in marketing wisely
Blogger Mark Auerbach advises business owners to tread carefully when using humor in marketing. While humor makes a campaign memorable, it can also backfire if the humor falls flat or offends.
Using radio as part of your small business marketing mix
Blogger Mark Auerbach provides a tutorial full of things you need to know before advertising your small business on the radio.
Say cheese: Good head shots can support your small business marketing
Mark Auberbach points out the importance of having good head shots to help promote your small business and gives tips on how to make sure you look your best for the photographer.
Sponsorship: An effective marketing and branding tool for small businesses
Sponsoring an event can be a great way to raise the visibility of your small business. Blogger Mark Auerbach provides useful advice on how to decide which event to support.
Planning a graceful exit from your small business
Mark Auerbach writes about a colleague who faces the task of closing his business after receiving a terminal diagnosis. What do you need to put in place is this happens to you?
Some “how to succeed” advice from business newbies
Mark Auerbach interviews three young adults and learns they have great advice for how to succeed during the pandemic.
Stay in touch with your base as the pandemic continues
Mark Auerbach suggests strategies for keeping in touch with your customer base as the pandemic continues.
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