In his new book, Guerrilla Marketing to Heal the World, Shel Horowitz writes about the growing importance of green products and services, providing lessons that all small business owners should consider.
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Green goods and services are much easier to market
Deal-making tips for small business owners
Blogger Michelle van Schouwen provides great tips on how to negotiate deals for your small business, along with links to valuable resources where you can learn more about this important topic.
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Critical background check mistakes small businesses make (and how to fix them)
New companies and small businesses tend to make a few common errors when it comes to background checks. Guest blogger Michael Klazema tells you how to avoid the six biggest mistakes.
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Content! Content! Content!
Mark Auerbach gives smart tips on how to develop content for your small business social media marketing.
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Things to sort out when starting a freelancer career
Guest poster Henry Brown points out key things you need to stay on top of when starting your freelance career.
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Simple hacks to boost your small business marketing
Guest poster Henry Brown writes about four marketing essentials that every small business owner should master.
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Book excerpt: The Boomer’s Ultimate Guide to Social Media Marketing
Today's post features an excerpt from The Boomer's Ultimate Guide to Social Media by Kalynn Amadio, in which she advises on the appropriate frequency of social media posting and how to measure your success in using social media to market your small business.
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Signs your small business might be failing
Guest poster Marcus Jensen writes about the common scenarios that cause businesses to fail. As a small business owner, you should always be on the alert for such problems arising in your company.
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How start-ups can get noticed on social media
Social media can play a big role in getting your start-up off to a great start, writes guest poster Henry Brown. He provides tips on how to get started.
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Why acting like a decent human being is good for business
Michelle van Schouwen writes about the importance of not being a jerk to employees or clients. Seems obvious, but we can all cite examples that show that not everyone follows this advice.
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Learn How to Succeed at Self-Employment
Author Jeanne Yocum, creator of SucceedinginSmallBusiness.com, has written an insightful guide to help you succeed at self-employment. Learn more about The Self-Employment Survival Guide: Proven Strategies to Succeed as Your Own Boss and download the first chapter for free.
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