Good small business reads #36: How to lead by listening, master Google+ Hangouts, inspire business change and growth, plus a new infographic

Blogger Jeanne Yocum brings you the 36th edition of Good Small Business Readers. For March, she recommends articles on leadership, promoting cultural change, hosting Google+ hangouts, and more.
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White hat, organic, PPC, on-page, off-page: Isn’t search engine optimization fun?

Blogger Michelle von Schouwen discusses search engine optimization techniques that small business owners should know about.
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Cause-related marketing: Don’t overlook this brand-building tool for your small business

Blogger Jeanne Yocum offers three guidelines for using cause-related marketing effectively as a branding tool for your small business.
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Finding the spark: Discovering or rediscovering the elements that make business ownership fun

Blogger Michelle van Schouwen writes about how to get the joy back in your small business after this long, horrible winter and the even longer recession and recovery.
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Reforming your workaholic ways

Blogger Jeanne Yocum helps you define whether you're a workaholic, discusses the downsides for your life and your small business, and advises on how to reform your workaholic ways.
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Do you value the employees of your small business? Then show them by stressing work-life balance

Blogger Jeanne Yocum advises that long hours do not necessarily equate to productivity and business success. Show your employees that you value them by encouraging work-life balance.
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Using radio as part of your small business marketing mix

Blogger Mark Auerbach provides a tutorial full of things you need to know before advertising your small business on the radio.
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Good small business reads #35: Be a better leader, increase your productivity, and reward customers – plus a new feature

This month's issue of Good Small Business Reads covers leadership, customer service, how to increase your productivity and brings a new feature – an infographic.
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Be a rainmaker: Develop the mindset that keeps business coming in the door

Blogger Michelle van Schouwen gives eight tips on how to generate sales for your small business.
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Self-assessment is key to developing as a leader for your small business

Blogger Jeanne Yocum writes about the importance of understanding leadership traits and periodically doing a self-assessment to see if you're building your leadership capabilities so you can move your small business ahead.
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The Self-Employment Survival Guide can help you succeed. Learn all about it here.

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