3 benefits of using e-commerce for your local business

By Emma Sturgis

It seems that everyone is shopping for items online these days. In fact, online shopping has become so popular that it’s negatively affected a number of businesses that haven’t jumped on the bandwagon. You may be missing on valuable sales without it. If you haven’t opened up shop online yet, it’s time for you to do so. Here are just some of the benefits of using e-commerce for your business.

More options for customers

Customers like options. Many stores give them the option to shop online, so they expect that option from other stores, too. Give your customers the options that they want by setting up an e-commerce store. This way, a person doesn’t even have to leave their home to buy your products. Furthermore, they can shop for your items at any time. They don’t have to get to your store before you close. If they want to buy your items in the middle of the night, they can. It gives them the convenience of shopping from home and purchasing an item in minutes. When your customers have more options, they are more likely to buy.

Sell to customers all over the country

With a physical store, you are limited to sell to the people in the nearby area. With an online store, you can reach people all over the country. Set up and online store, and you essentially turn your local business national! This gives you the opportunity to sell more product and increase sales. All you have to do is market your online store online. You can do this through social media and e-mail marketing. You can also get more people to your online store by offering a discount. This may even change your business plan to focus on the e-commerce site more than the physical store.

Reduce costs

A physical store has a lot of costs associated with it. Not only do you have to pay rent and employee salaries, but you also have to have your items shipped to your store. The store almost acts as a middleman. An online store gives you the opportunity to bypass this middleman. This creates a better chance for business of any size to have success. In e-commerce, customers pay for the shipping, so you don’t need to have the items shipped to your store first. In time, you may even be able to get rid of your store entirely and save on the other costs, too. The cost of setting up an e-commerce platform may be relatively inexpensive as well. You can outsource this to best practices crowdfunding. The cost can be worth the extra income you will be gaining.

Don’t fall behind. If people want to shop for your items online, who are you to deny them of that? The internet is becoming a more powerful tool for business every day. Take advantage of its convenience and the ability it brings to connect with more customers. Invest in setting up an online shop for your business and watch your company grow quickly.


Emma Sturgis is a freelance writer based out of Boston, MA. She writes most often on health and education. When not writing, she enjoys reading and watching film noir. Say hi on Twitter @EmmaSturgis2.

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