By Gabriela Damaceno

SEO is one of the best online marketing tools companies have to bring new visitors to their website in the long term. A well-developed, user-friendly website that also considers Google metrics can bring your business to the top of the search. Having a good understanding of SEO is essential for every soloprenerus.

A good SEO campaign requires some techniques, and rules must be followed and always refined. It sounds complex and difficult, but here we will outline five useful and easy SEO tricks for solopreneurs to apply.

Let’s recap what SEO is

Today, anyone interested in making a purchase uses Google’s search engines for information about the best stores and services. In 2021, over 2.14 billion people worldwide are expected to buy goods and services online, according to research published by Statista. The company that has a website well positioned in search related to its segment certainly comes out ahead.

The positioning building work starts from a methodology known as SEO or search engine optimization, which is based on the site’s technological structure, relevance, and content.

How can you start it:

– Optimize your pages

Optimization within pages is more than just placing keywords on this page. You should develop quality content that is properly structured using natural characteristics for specific keywords.

In other words, what you can do to optimize on your website is usually:

Page Title

Goal Description

Body content, the textual density of pages.

– Create and optimize your Google My Business

Google My Business should be a focal point for any small business. It’s free and can make a significant impact. Be sure to fill in as many of the fields as possible and include photos and videos to improve your listing.

When planning your keyword selection, choose the ones with buy intention. For example: instead of using “activated nuts” (keyword related to a product, can be someone looking for scientific information about it), use “where to buy activated nuts” With that, you attract the right visitor to your website and increase the chances of converting it into sales.

Your category selection is super important. Make sure you choose the right categories for your business. If you want to get more advanced with Google My Business, take time to create questions and answers.

What does that mean? In the local search results, there is now a section where people can ask questions and get answers.

As a solopreneur, you must stay on top of these issues. Create your questions and provide the answers.

Tools to use: Google My Business

– Mix sponsored links with organic

If you are starting with SEO, it may take a while to see the results. SEO is a great long-term game, but sometimes you need to begin generating leads right away. Here is where paid search can help.

While you are building your SEO work, you can set aside a budget for the ads, so you can keep leads coming in.

Organic traffic is the most qualified traffic type among all other web traffic sources. Paid traffic, no.

Therefore, you need to have over-calibrated ad campaigns and landing pages so that you don’t throw money away. You don’t want to be paying for ads, averaging $1 per click, without getting the conversions you want (that person calls your business, requests a quote on the site, makes a purchase, leads, etc.).

– Manage local business listings and citations

In addition to Google My Business, you need to control the accuracy of local business data. Make sure your business information is consistent and accurate. Local business listings and quotes (for example, online mentions of a business) can help improve your local presence by making this an opportunity.

Sites to look at: Yellow pages, Yelp, and websites that automatically register online data for businesses in your area.

– Fix SEO technical issues

Your small business website may look extremely healthy from the outside. Great layout, graphics, colors, and fonts. But if there are internal technical issues, this will undoubtedly affect your ranking and traffic from searches.

Before embarking on a sponsored content or link campaign, spend time correcting your base. You need a strong website structure so search engines can crawl and index your web pages correctly.

Some of the most common SEO technical issues:

• Load performance and HTML code quality
• Duplicate Content
• Broken links
• Misuse of canonical link elements

Tools to use: Google Search Console, SEMRush, or Ahrefs.

Conclusion

It is essential to know the SEO tools and to take time for planning and execution of actions. In this context, enter digital agencies and consultancy to support and develop a digital marketing plan. If you need it, find support to increase your online credibility, strengthen the brand, and sell more.

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Gabriela Damaceno is a journalist and head of online content for Media Shark, a Gold Coast digital agency. She is representing Brass Gifts, a wholesale brass souvenirs supplier. You can connect with her via Linkedin.