Image by Ray Shrewsberry • from Pixabay

By Henry Brown

Local businesses are increasingly focusing on marketing their brands to build brand loyalty, increase foot traffic, and drive sales. The problem is that many companies don’t know where to start when it comes to creating an effective local marketing plan. But if you can think outside the box and combine some of these ideas, you can develop a unique and regional strategy for your business. Read on for 5 valuable ways to use branded products for local marketing.

Sponsor community events

One of the best ways to build brand loyalty and develop brand advocates is to sponsor community events. Events like community festivals, charity fundraising events, and public meetings can be great places to get your brand in front of new customers or create a new community of brand advocates. Try teaming up with a nearby sports team, school, or civic group to sponsor an event. You can also sponsor local events like charity pumpkin picking events and community egg hunts, which are great ways to get free branded products in front of many people who are likely to remember your brand.

Branded workwear

Branded workwear is another excellent way to use branded products for local marketing. Regardless of your industry, having employees wearing branded uniforms can enable you to increase your exposure in the local community. How? Many people will carry out chores or errands around their workday, and if they are doing so in a uniform with your logo or branding, more people will see your company, thus increasing exposure. Check out embroidery companies such as https://groggydogonline.com/ for your branded workwear needs.

Branded product giveaways at markets and festivals

Another great way to use branded products for local marketing is to give away branded product samples at markets and festivals. These events are great places to meet new customers and expand your customer base. You can use these markets and festivals as an opportunity also to promote your brand. You can use branded product giveaways to give customers samples of your beverages, food products, and other products. If you’re at a local market event, you can give away branded water bottles or coffee mugs to customers who are likely to remember your brand. You can give out branded swag items like t-shirts, hats, and stickers at a festival. You can organize a branded product giveaway sweepstakes to give away more valuable prizes.

Sponsor a local sports team

Another way to use branded products for local marketing is to sponsor a local sports team. If you have a local sports team, you can sponsor them by wearing your team’s branded clothing or providing branded merchandise for your customers. Sponsoring a sports team is another great way to get your brand in front of new people and build brand loyalty. Depending on the sport, you may even be able to use local sponsorship deals to promote your brand or products in front of many new people each week. If your local sports team is in a local league or tournament, sponsoring them is an easy and cost-effective way to get your brand in front of new people.

Bottom line

Local marketing efforts can be enhanced by using branded products. When considering how to use branded products for local marketing, think outside the box and look at unconventional ways to get your product in front of new customers. You can use branded workwear, branded product giveaways at markets and festivals, sponsored sports teams, or branded merchandise deals with your local sports team. These unique ways to use branded products for local marketing can help you build brand loyalty and expand your customer base.

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Henry Brown is an online marketing executive. When he isn’t talking shop, he’s roaming the streets of London, uncovering the extra-ordinary in the ordinary.