First impressions matter
Mark G. Auerbach discusses the importance of making a good first impression on potential and returning customers.
Posts belonging to Category Mark Auerbach
T’is the season (almost) so it’s time to get your holiday messaging ready
Mark G. Auerbach offers advice on how to do a great job with holiday marketing for your small business.
Changing course: When your health demands a shift in how your business operates
Mark G. Auerbach shares his story of facing a significant health issue while trying to run his small business.
Making good first impressions is key to small business success
Mark G. Auerbach offers important tips on how to make a great first impression when meeting potential new customers for your small business.
Presto chango! Reinventing yourself to transition to a new career
Mark G. Auberbach shares advice provided by three people who made significant career changes.
How to keep your small business in the spotlight
Mark G. Auerbach points out great ways to keep your small business in the public eye.
Your media list should include…
Mark G. Auerbach points out that you should include blogges and podcasters on your small business media list to increase your media relations reach.
How arts nonprofits and artists can keep one step ahead of the business game
Mark G. Auerbach offers a host of resources that can help arts nonprofits and artists do a great job of running the business side of their operations.
Getting your board onboard
Mark G. Auerbach offers advice on how a nonprofit board of directors should operate.
‘Tis the season: A Giving Tuesday communications primer for nonprofits
Mark G. Auerbach offers tips to nonprofits on how to make the most of their Giving Tuesday communications.
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