Posts belonging to Category Mark Auerbach

Should you hire a public relations expert?

Mark G. Auerbach offers advice on how to hire the right publicist for your small business.

Some “how to succeed” advice from business newbies

Mark Auerbach interviews three young adults and learns they have great advice for how to succeed during the pandemic.

Stay in touch with your base as the pandemic continues

Mark Auerbach suggests strategies for keeping in touch with your customer base as the pandemic continues.

Keeping your team in the loop and motivated when they work at home

Mark G. Auerbach interviews two people who are successfully leading teams from home during the pandemic.

Podcasting 101, Part 4: Enhancing your podcast

Mark G. Auerbach offers tips on how to find voice-over talent and music to enhance your small business podcast.

Westfield community programming: How a community media outlet steps up during difficult times

Mark G. Auberbach reports on how the community media group in Westfield, MA, stepped up to serve the community during the COVID-19 crisis.

Postcard from the pandemic: My perspective on learning how to spin on a dime

Mark G. Auerbach tells how he quickly changed his marketing/PR/arts journalism practice around to keep income streaming in during the COVID-19 pandemic.

Navigating the pandemic: Facing the music one note at a time

Mark G. Auerbach writes about how an orchestra and a performer/director are coping with the coronavirus pandemic with out-of-the-box ideas.

Welcome to Podcasting 101, Part 3 – A case study

Mark G. Auerbach uses Dramatic Medicine’s podcast as a case study in how to smartly develop a new podcast for your small business.

Welcome to Podcasting 101, Part 2

Mark G. Auerbach offers examples that show how doing a podcast can support your business goals.

The Self-Employment Survival Guide can help you succeed. Learn all about it here.

Self-Employment Survival Guide book cover