Posts belonging to Category Mark Auerbach

Making the pandemic pivot with your small business

Mark G. Auerbach discusses how he pivoted his business during the pandemic and suggests ways you can do this, too.

The newsletter as a marketing tool

Mark Auerbach points to newsletters as an effective marketing tool for your small business or nonprofit.

Perfecting your media pitch

Mark G. Auerbach explains how to increase the odds of success when pitching your business story to a reporter.

Your staff is part of your public relations effort

Mark G. Auerbach talks about how to ensure your employees are serving as good company ambassadors in their customer and community interactions.

Plan your communications for “Giving Tuesday”

Mark G. Auerbach offers advice for how nonprofits should communicate with potential donors on Giving Tuesday 2020.

Year-end marketing in a “not business as usual year”

Mark G. Auerbach offers sage advice for small business owners, nonprofits and solopreneurs on how to handle year-end marketing in this most unusual year of 2020.

Rolling with the punches: Reshaping your small business to fit the new normal

Mark G. Auerbach discusses how to shift your small business to find new income sources during the pandemic.

Should you hire a public relations expert?

Mark G. Auerbach offers advice on how to hire the right publicist for your small business.

Some “how to succeed” advice from business newbies

Mark Auerbach interviews three young adults and learns they have great advice for how to succeed during the pandemic.

Stay in touch with your base as the pandemic continues

Mark Auerbach suggests strategies for keeping in touch with your customer base as the pandemic continues.

The Self-Employment Survival Guide can help you succeed. Learn all about it here.

Self-Employment Survival Guide book cover