Posts belonging to Category Mark Auerbach

Your media list should include…

Mark G. Auerbach points out that you should include blogges and podcasters on your small business media list to increase your media relations reach.

How arts nonprofits and artists can keep one step ahead of the business game

Mark G. Auerbach offers a host of resources that can help arts nonprofits and artists do a great job of running the business side of their operations.

Getting your board onboard

Mark G. Auerbach offers advice on how a nonprofit board of directors should operate.

‘Tis the season: A Giving Tuesday communications primer for nonprofits

Mark G. Auerbach offers tips to nonprofits on how to make the most of their Giving Tuesday communications.

First impressions: The importance of responding effectively to incoming calls and emails

Mark G. Auerbach discusses the importance of responding effectively and promptly to incoming calls and emails from customers or clients.

Talking points: How to develop this key marketing tool

Mark G. Auerbach offers advice on how to develop talking points that will help promote your small business.

Conversations in my head: An ongoing chat between the reporter and the PR guy

Mark G. Auerbach offers reflections on how small businesses and nonprofits can do a better job with media relations by putting aside mistaken beliefs about the media.

Planning a graceful exit from your small business

Mark Auerbach writes about a colleague who faces the task of closing his business after receiving a terminal diagnosis. What do you need to put in place is this happens to you?

Changing your messaging as we move toward the new “business as usual”

Mark G. Auerbach offers advice on how your business messaging should change as pandemic restrictions on business ease.

Succeeding in Small Business at eleven: Business as usual has changed

Mark G. Auerbach writes about how his business has evolved during the 11 years of the Succeeding in Small Business blog.

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Self-Employment Survival Guide book cover