On the brand wagon: If the media doesn’t get your message, no one else will
Marketing expert Mark Auerbach provides a cautionary tale about how not to launch a new brand into the marketplace.
Posts belonging to Category Marketing
Key to running successful business events on a budget
Blogger Henry Brown advises small business owners on how to run a successful event on a small budget.
Best marketing strategies for different generations
Guest poster Emma Miller suggests how to match marketing strategies to different generational segments of your target market.
11 tips for surviving your first year in business
Here are 11 ways to help assure your new business makes it through the rough seas of its first year.
The marketing holy trinity small businesses must master
To excel at marketing your small business, Henry Brown advises that you have to master image, brand and voice.
Choosing the ideal digital signage software
Digital signage can be a great way to advertise your small business at busy venues such as train stations and airports. But first you need to know something about digital signage software.
Efficiency: The most important word in your small business venture
Blogger Henry Brown suggest five ways to make your small business more efficient…and increase your odds of success.
“The media” and lessons small business can learn from the new administration
Mark Auerbach advises small business owners on how to deal effectively with the media to get your story told. Honesty matters, he writes.
25 ways to build your business through offline marketing
This slide show shares 25 proven methods of offline business marketing that can help you build your small business.
Tips for combining digital with traditional marketing
Guest poster Emma Miller gives savvy advice on how to blend your traditional and digital marketing efforts to reach more customers more often.
Follow Me!
Learn How to Succeed at Self-Employment
Author Jeanne Yocum, creator of SucceedinginSmallBusiness.com, has written an insightful guide to help you succeed at self-employment. Learn more about The Self-Employment Survival Guide: Proven Strategies to Succeed as Your Own Boss and download the first chapter for free.
Learn More